# Multifunctional Clothing Tags The Columbia Survival Labels Turn into Helpful Tools on Their Own By Meghan Young | Published 2016-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/columbia-survival-labels References: [adeevee](http://www.adeevee.com/2016/06/columbia-columbia-survival-labels-this-labels-can-save-your-life-promo-direct-marketing-design/) More often than not a clothing tag can seem like a waste of materials, yet that is far from the case when it comes to these [Columbia](https://www.trendhunter.com/trends/engineered-for-whatever) Survival Labels. In order to give such a retail staple a longer life, this [clothing company](https://www.trendhunter.com/trends/columbia-csc1938-dually-mountain-outerchange) has creatively turned them into helpful tools when out and about in the great outdoors. Created with the help of the [Ogilvy](https://www.trendhunter.com/trends/vaseline-world) ad agency branch based in Istanbul, Turkey, the Columbia Survival Labels appear to be made with adventurers in mind. From a fishing line tool to a sun dial tool and even a handsaw, clothing tags have never been more badass. People will definitely feel as though they are getting bang for their buck when they pick up an item from Columbia. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Multifunctional Clothing Tags:** Disruptive innovation opportunity: Designing clothing tags that have multiple functional uses beyond just providing information about the garment. ### Who This Affects Most - **Outdoor Retail:** Disruptive innovation opportunity: Incorporating multifunctional clothing tags into outdoor apparel to provide practical tools for adventurers. ## Related on Trend Hunter - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Grim Heirloom Jackets](https://www.trendhunter.com/trends/death-wishes-jacket.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Camping-Ready Collaborative Designs](https://www.trendhunter.com/trends/camping-collection.md) - [Innovative Camping Multi-tools](https://www.trendhunter.com/trends/camping-multitools.md) - [Camping-Friendly Compact Tools](https://www.trendhunter.com/trends/victorinox-pocketknives.md) - [Exploration Challenge Campaigns](https://www.trendhunter.com/trends/expedition-impossible.md) - [Durable Outdoor Camping Multitools](https://www.trendhunter.com/trends/outdoor-camping-multitool.md) - [Multitool Titanium Carabiner Clips](https://www.trendhunter.com/trends/titanium-carabiner-keychain.md)