# Intergalactic Winter Jackets The Columbia Star Wars: The Empire Strikes Back Coats are Sci-Fi Chic By Michael Hemsworth | Published 2017-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/columbia-star-wars References: [dudeiwantthat](http://www.dudeiwantthat.com/style/clothing/columbia-star-wars-the-empire-strikes-back-coats.asp) & [columbia](https://www.columbia.com/starwars/) The Columbia Star Wars: The Empire Strikes Back coats have been unveiled by the brand as the latest lineup of [sci-fi branded merchandise](https://www.trendhunter.com/trends/ray-ban-star-wars) that will offer longtime fans with access to [classic garment designs](https://www.trendhunter.com/trends/episode-7-collection). Inspired by the jackets worn by the main characters in the aforementioned movie of the franchise, the coats are intended to provide wearers with a [warm way to battle the winter](https://www.trendhunter.com/trends/winter-performance-jacket). This is thanks to the Omni-Heat thermal reflective technology that has been incorporated into each of the styles by the brand. The Columbia Star Wars: The Empire Strikes Back coats have been unveiled by the brand just in time for the latest film and will be released online and in stores starting on December 8. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 70% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Sci-fi Branded Merchandise:** The integration of popular sci-fi franchises into fashion and apparel offers disruptive innovation opportunities for brands to tap into a dedicated fanbase and create unique, limited-edition products. - **Omni-heat Thermal Reflective Technology:** The incorporation of advanced technology, such as Omni-Heat thermal reflective, in winter jackets presents disruptive innovation opportunities for brands to enhance the functionality and comfort of cold-weather apparel. - **Movie-inspired Fashion:** The trend of creating clothing lines inspired by popular movies creates disruptive innovation opportunities for fashion brands to capitalize on nostalgia and offer unique, collectible items to movie enthusiasts. ### Who This Affects Most - **Fashion and Apparel:** The fashion and apparel industry can leverage the trend of sci-fi branded merchandise to expand their product offerings and tap into a dedicated fanbase, creating new revenue streams. - **Technology and Innovation:** The incorporation of advanced technologies, like Omni-Heat thermal reflective, in winter jackets represents disruptive innovation opportunities for the technology and innovation industry to explore new applications in the fashion and outdoor gear sectors. - **Entertainment and Film:** The trend of movie-inspired fashion presents new opportunities for the entertainment and film industry to collaborate with fashion brands, creating synergistic partnerships and expanding their brand presence beyond the screen. ## Related on Trend Hunter - [Winter-Ready Sci-Fi Fashions](https://www.trendhunter.com/trends/star-wars-x-columbia-collection.md) - [Forest Inspired Outerwear](https://www.trendhunter.com/trends/endor-collection.md) - [Sci-Fi Forested Moon Outerwear](https://www.trendhunter.com/trends/columbia-endor-collection.md) - [Water-Resistant Hooded Jackets](https://www.trendhunter.com/trends/intuitive-machines-lunar-launch.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md) - [Desert Planet Sci-Fi Collections](https://www.trendhunter.com/trends/sands-of-tatooine-collection.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Hybrid Vest Jacket Designs](https://www.trendhunter.com/trends/columbia-csc1938-dually-mountain-outerchange.md)