# Celeb-Backed CBD Gummies Columbia Care Partners with Popstar Pitbull on New Line of CBD Products By Niko Pajkovic | Published 2021-10-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/columbia-care References: [businesswire](https://www.businesswire.com/news/home/20211025005473/en/Columbia-Care-Partners-with-International-Superstar-Pitbull-to-Launch-N2P-A-New-Line-of-Full-Spectrum-CBD-Wellness-Products) & [n2pwellness](https://n2pwellness.com/) [Columbia Care](https://www.trendhunter.com/trends/cannabis-cookie), a leading American cannabis and hemp product provider, has announced the launch of 'N2P,' a new full-spectrum [CBD wellness line](https://www.trendhunter.com/trends/harrelsons-own-cbd). According to the company, 'N2P' is all about ending the negative stigma around cannabis use -- the name of the line even stands for "negative to positive." Formulated with high quality in mind, the new line will include a range of CBD products such as lip balms, tinctures, salves, and [sour gummies](https://www.trendhunter.com/trends/flower-by-edie-parker-seedies). The company also plans to launch chocolate-based products by the end of 2021. All N2P products were designed to support everyday wellness, ranging from exercise recovery to sleep cycle support. “We are committed to changing the conversation around CBD and providing a line of products that people can trust and expect that they’ll receive the best experience possible,” said the Chief Growth Officer of Columbia Care. Jesse Channon. Image Credit: N2P CBD Product Line ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 19% | Activity: 57% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **CBD Wellness Products:** The rise of CBD-infused wellness products presents a disruptive innovation opportunity in the health and beauty industry. - **Celebrities Endorsing CBD:** The trend of celebrity-backed CBD products has the potential to disrupt the marketing and advertising industry as well as the CBD industry. - **Full-spectrum CBD:** The growing demand for full-spectrum CBD products presents an opportunity to innovate in the cannabis and hemp industry by creating new, unique formulations. ### Sectors Adopting This - **CBD Industry:** The launch of 'N2P' presents an opportunity for companies in the CBD industry to diversify their product offerings and appeal to a wider consumer base. - **Health and Wellness Industry:** The launch of 'N2P' highlights the potential for CBD products to disrupt the health and wellness industry as consumers seek alternative, natural remedies. - **Food and Beverage Industry:** The planned launch of chocolate-based CBD products by Columbia Care presents an opportunity for innovation in the food and beverage industry as companies explore new ways to incorporate CBD into their products. ## Related on Trend Hunter - [Plant-Based CBD Gummies](https://www.trendhunter.com/trends/nuleaf-naturals-full-spectrum-cbd.md) - [Gen Z CBD Brands](https://www.trendhunter.com/trends/gen-z-cbd.md) - [Multipurpose Cannabis Gummies](https://www.trendhunter.com/trends/multipurpose-cannabis-gummies.md) - [Cannabis Sleep Gummies](https://www.trendhunter.com/trends/d9cbn-sleep-gummies.md) - [Musician-Backed CBD Dog Supplements](https://www.trendhunter.com/trends/romeos-agility-chews.md) - [CBD-Infused Pet Products](https://www.trendhunter.com/trends/cv-sciences.md) - [Musician-Inspired CBD Gummies](https://www.trendhunter.com/trends/jerry-garcia-wellness-cbd-gummies.md) - [Wellness Mushroom-Infused Gummies](https://www.trendhunter.com/trends/mushroominfused-gummies.md) - [Functional CBD Pet Products](https://www.trendhunter.com/trends/pet-releaf-1.md)