# Compact D2C Strollers Colugo is a D2C Brand Sharing Baby Transport Systems for Millennial Parents By Laura McQuarrie | Published 2018-10-30 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/colugo References: [fastcompany](https://www.fastcompany.com/90253359/the-warby-parker-of-strollers-is-here?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=10242018) & [hicolugo](https://hicolugo.com/) 'Colugo' is the name of a newly launched direct-to-consumer brand that targets Millennial parents who are looking for affordable baby transport systems that offer plenty of value and features to suit a busy life on the go. Some of the products offered by the brand include [The Baby Carrier](https://www.trendhunter.com/trends/modern-baby-carriers), The Backpack and The Compact Stroller, which are sold individually, as well as together in The Perfect Bundle. While some [high-end or all-terrain strollers](https://www.trendhunter.com/trends/egazelle-s-stroller) sell for well over a thousand dollars, The Compact Stroller comes in at under $300 and boasts smart features like a one-handed, two-second folding mechanism. The durable, stylish and lightweight stroller is touted as being "easier to carry than a bag of groceries," which also makes it easy to tuck away at home when it is not in use. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 55% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-consumer Baby Products:** Disruptive innovation opportunity: Develop affordable and feature-rich baby transport systems targeted at Millennial parents. - **Affordable Compact Strollers:** Disruptive innovation opportunity: Design lightweight and durable strollers with smart features that can be folded with one hand in seconds. - **Value Bundles for Parents:** Disruptive innovation opportunity: Create bundles of baby products that offer convenience, quality, and affordability for busy Millennial parents. ### Where This Applies - **Baby Products:** Disruptive innovation opportunity: Explore the market for innovative baby transport systems and accessories. - **Direct-to-consumer Brands:** Disruptive innovation opportunity: Establish new direct-to-consumer brands catering to Millennial parents seeking affordable and quality baby products. - **E-commerce and Online Retail:** Disruptive innovation opportunity: Develop online platforms specializing in selling affordable and feature-rich baby products directly to consumers. ## Related on Trend Hunter - [Ultra-Compact Strollers](https://www.trendhunter.com/trends/compact-stroller.md) - [Compact Urban Strollers](https://www.trendhunter.com/trends/bugaboo-dragonfly.md) - [One-Handed Functional Strollers](https://www.trendhunter.com/trends/aer2.md) - [Sophisticated Stroller Designs](https://www.trendhunter.com/trends/sophisticated-stroller.md) - [Eco-Friendly Lightweight Strollers](https://www.trendhunter.com/trends/ecofriendly-lightweight-stroller.md) - [One-Handed Eco Strollers](https://www.trendhunter.com/trends/bebee-lightweight-stroller.md) - [Luxury Travel Strollers](https://www.trendhunter.com/trends/silver-cross-x-lamborghini.md) - [Dual-Functionality Stroller Designs](https://www.trendhunter.com/trends/dualfunctionality-stroller.md) - [Stroller-Equipped Suitcase Designs](https://www.trendhunter.com/trends/easy-journey-travel-case.md)