# Boozed-Out Boards The Colt 45 x Santa Cruz Skateboard Mixes Suds With Street By Taylor Keefe | Published 2011-11-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/colt-45-x-santa-cruz References: [radcollector](http://www.radcollector.com/news/2011/11/07/colt-45-x-santa-cruz-tall-boy-cruiser/#more-54912) & [santacruzskateboards](http://www.santacruzskateboards.com) Whenever two of my favorite things come together, in this case the [Colt 45 x Santa Cruz skateboard](https://www.trendhunter.com/trends/stevie-williams1), I tend to get more giddy than fat kids around cake. The Colt 45 x Santa Cruz collaboration is the perfect mix of the cornerstones of street culture: [malt liquor and skateboards](https://www.trendhunter.com/trends/the-noble-share). This spiffy board is laced with a crisp white colorway, accented by traditonal Colt 45 graphics. Just to up the coolness factor, yes, there is a bottle opener on the underside of this deck. Nothing could promote wreckless drinking more than fashioning a beer opener to a skateboard. Security guards beware, you may be dealing with a few boozed-up skaters in the near future. The booze-themed skateboard is another example of how streetwear/skateboard compaines push the envelope when it comes to branding. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 22% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Booze-themed Products:** There is potential for brands to collaborate with alcohol companies to create unique and appealing products that engage customers. - **Creative Branding in Streetwear/skateboard Industry:** Companies can take a non-traditional approach to branding by partnering with unexpected partners and incorporating unique features in their products. - **Combining Everyday Items Into One Product:** There is an opportunity to combine multiple everyday items into one innovative and practical product, such as a skateboard with a built-in bottle opener. ### Sectors Adopting This - **Alcoholic Beverages:** Alcohol companies can explore collaborations with brands outside of their industry to create unique marketing opportunities and reach new customers. - **Streetwear:** Streetwear companies can push the envelope with creative branding partnerships to stand out in the competitive market and attract a wider audience. - **Sporting Goods:** Sporting goods companies can look for ways to combine multiple products or features into one innovative item to appeal to customers looking for practicality and convenience. ## Related on Trend Hunter - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Psychedelic Skateboard Decks](https://www.trendhunter.com/trends/new-psychedelia.md) - [Sleek Punk Skate Capsules](https://www.trendhunter.com/trends/zero-skateboards.md) - [Luxe Fashion House Skateboards](https://www.trendhunter.com/trends/fendi-skateboard.md) - [Sleek Freestyle Snowboard Collections](https://www.trendhunter.com/trends/welcome-x-686.md) - [Surfing-Centric Podcast Series](https://www.trendhunter.com/trends/podcast-series.md) - [Accessible First-Time Skateboards](https://www.trendhunter.com/trends/redo-skateboards.md) - [Skateboard-Inspired Electric Scooters](https://www.trendhunter.com/trends/bustin-boards-skatex.md) - [Milk Carton-Inspired Bubblers](https://www.trendhunter.com/trends/dgk-x-grav.md)