# Storybook Character Silhouette Ads The Colsubsidio Book Exchange Campaign Promotes Used Literature By Meghan Young | Published 2012-04-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/colsubsidio-book-exchange-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/04/colsubsidio-book-exchange-snow-white-and-sherlock-holmes-harry-potter-and-troy-llttle-red-riding-hood-and-moby-dick/) & [lowe-ssp3](http://www.lowe-ssp3.com) The Colsubsidio Book Exchange campaign is simple and direct. It features papercraft silhouettes of [iconic storybook characters](https://www.trendhunter.com/trends/magical-childrens-book) such as Harry Potter, Snow White and Little Red Riding Hood. Although these simple cutouts do not necessarily elaborate on the [print ad's](https://www.trendhunter.com/trends/nobody-reads-ads) tag line, “Come with a story and leave with another," it does show what literary treasures people can potentially walk away with. Conceived and executed by Lowe / SSP3, an ad agency based in Bogota, Colombia, the Colsubsidio Book Exchange campaign features [minimal posters](https://www.trendhunter.com/trends/outdoor-advertising-campaign) that were art directed by Andres Lancheros, Guillermo Siachoque and Sebastian Pelaez with creative direction by Gustavo Marioni and Carlos Camacho. By relying on such basic imagery, the campaign illustrates how timeless and prevalent these particular tales are, invoking a nostalgic attachment in viewers. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 80% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### Why This Trend Is Growing - **Papercraft Silhouette Ads:** Utilizing papercraft silhouettes in advertising campaigns can create a visually appealing and nostalgic experience for viewers. - **Storybook Character Promotion:** Promoting literature through the use of iconic storybook characters can help generate interest and appeal to a wide range of audiences. - **Minimalistic Print Ads:** Creating minimalist posters can effectively convey a message while allowing viewers to interpret and connect with the imagery. ### Industries Being Reshaped - **Advertising:** The advertising industry can consider incorporating papercraft silhouettes and iconic storybook characters in their campaigns to engage and captivate audiences. - **Publishing:** Publishers can use the concept of storybook character promotion to attract readers and highlight the value of used literature. - **Art and Design:** The art and design industry can explore minimalist print ads as a creative and impactful way to convey messages and evoke emotions. ## Related on Trend Hunter - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Book-Inspired Public Benches](https://www.trendhunter.com/trends/sit-down-to-read.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Coffee Ink Flipbooks](https://www.trendhunter.com/trends/limited-edition-flipbook.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md)