# Neon Lipstick Ranges MAC's 'ColourRocker' Series Features Bold Hues for Its Most Daring Consumers By Riley von Niessen | Published 2017-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colourrocker References: [hypebae](http://hypebae.com/2017/1/mac-colour-rocker-lipstick-collection) & [maccosmetics](http://www.maccosmetics.com/?gvgh) With a total of 28 different shades making up the new 'ColourRocker' collection from [MAC](https://www.trendhunter.com/trends/lustreglass-lip-trio), it makes sense that a great number of the shades included are a little on the unconventional side. Although there's plenty of more neutral hues to satisfy consumers who might be looking for a more subtle shade to wear on the daily, there's a vast variety of [bold hues](https://www.trendhunter.com/trends/velvet-cream-lipstick) for those interested in making a statement. A few colors that fall under this category include the pastel blue 'Instant Icon,' the highlighter green 'Madness' and the light lilac hue that's dubbed 'Flatter Me Fierce.' Also featured is a bright orange, teal and a deep violet shade. Each has a matte finish that allows the [pigmented color to pop](https://www.trendhunter.com/trends/reserve-lip-color). Consumers can expect the entire ColourRocker collection to release in February. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Bold Lipstick Shades:** Expanded range of unconventional lipstick shades creates opportunities for makeup companies to cater to daring consumers. - **Matte Lipstick Finish:** Growing trend of matte lipstick finish can be capitalized on by makeup companies to offer unique matte shades for consumers. - **Personalized Lipstick:** Individualization of makeup trends creates opportunities for companies to offer customizable lipstick shades according to individual preferences. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can benefit from the growing trend of bold and unconventional lipstick shades in its product portfolio. - **Fashion:** Fashion industry can collaborate with makeup companies to offer bold lipstick shades for runway models that add a unique element to fashion shows. - **Retail:** Retailers selling makeup products can take advantage of the trend towards bold lipstick shades and offer more non-traditional products to draw in daring consumers. ## Related on Trend Hunter - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md) - [Fall-Ready Matte Lip Products](https://www.trendhunter.com/trends/powermatte-lip.md) - [Dazzling Lipstick Collections](https://www.trendhunter.com/trends/in-the-spotlight-collection.md) - [Ulltra-Vibrant Lip Colors](https://www.trendhunter.com/trends/smashbox-canada.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Intensely Pigmented Lipsticks](https://www.trendhunter.com/trends/reserve-lip-color.md) - [Transfer-Proof Pigmented Lipsticks](https://www.trendhunter.com/trends/power-pout.md)