# Color-Filled Eye Shadow Collections Colourpop's 'Love Struck' Collection Consists of Five Palettes By Ell Smith | Published 2021-01-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colourpops-love-struck References: [hypebae](https://hypebae.com/2021/1/colourpop-love-struck-eyeshadow-palette-collection-eye-makeup-matte-glitter-price-release-date) & [colourpop](https://colourpop.com/) With winter in full force, many consumers are looking to spring makeup trends to help them make it through the cooler months -- [Colourpop's](https://www.trendhunter.com/trends/shadow-of-secrets-collection) [Love Struck](https://www.trendhunter.com/trends/sunkissed-x-love-hearts)' collection gives consumers something to look forward to, with its first ever [eye shadow collection](https://www.trendhunter.com/trends/beauty-bento). Colourpop is a brand that's known for offering more audacious looks, appealing to those who love bold and experimental colorways. This latest drop features five palettes, with five shades in each, resulting in a total of 25 new colorways. Ranging from metallics and mattes to glitters, this collection offers something to help achieve a variety of looks for the season and beyond. Each palette retails for just $10 USD and is available online on January 7th. Image Credit: Colourpop ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Spring Eye Shadow Trends:** Innovative brands can create eco-friendly and allergy-safe eye shadow collections that align with spring cosmetic trends. - **Minimal Packaging Trends:** Brands can create eye shadow collections with minimal, eco-friendly packaging that offer a more sustainable delivery method. - **Customizable Palette Trends:** Innovative brands can create customizable palettes that allow consumers to mix and match their favorite shades. ### Who This Affects Most - **Cosmetic Industry:** Cosmetic brands can incorporate more daring colors and finishes to their collections for fashion-conscious and adventurous consumers. - **Eco-friendly Industry:** Brands catering to the eco-friendly movement may look to improve eye shadow formulas to be more sustainably conscious and hypoallergenic. - **Fashion Industry:** Fashion designers can incorporate bold and experimental colorways into their designs, using eye shadow collections such as Colourpop's 'Love Struck' to inspire new looks for the season. ## Related on Trend Hunter - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Whimsical Series-Inspired Cosmetic Collections](https://www.trendhunter.com/trends/stranger-things-collection-3.md) - [Vibrant Summer Beauty Collections](https://www.trendhunter.com/trends/lilo-stitch-collection.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Nostalgic Cartoon-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pokmon-collection-1.md) - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md)