# Y2K Makeup Collections The ColourPop Y2K 4Ever Full Collection Revisits 2000s Styles By Laura McQuarrie | Published 2021-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colourpop-y2k-4ever-full-collection References: [popsugar](https://www.popsugar.com/beauty/photo-gallery/48459559/image/48459582/ColourPop-Y2K-4Ever-Full-Collection) The [ColourPop](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette) Y2K 4Ever Full Collection takes inspiration from styles of the 2000s for a nostalgic range that's full of butterfly clips, [high-shine lip glosses](https://www.trendhunter.com/trends/lancome-juicy-kissing-web) and pastel-colored eyeshadows. The newly launched color cosmetics collection also includes fun products like face crystals and highlighters, and names like Chat Room and Take a Byte that take a page from the past. Alongside palettes like New Millennium, Just a Glitch and Digital Playground, the collection introduces plumping lip glosses and lip tints in youthful crayon-like shapes. Although the return of the [Y2K aesthetic](https://www.trendhunter.com/trends/nostalgia-mall) being embraced by Gen Z in particular, the ColourPop Y2K 4Ever Full Collection has the potential to appeal to Millennials who want to relive the days of their youth. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 68% | Activity: 40% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Y2K Nostalgia:** The Y2K trend is making a comeback and creating opportunities for brands to tap into nostalgia. - **Butterfly Accessories:** Butterfly clips and face crystals have emerged as a trend in the beauty industry, creating opportunities for product innovation. - **Innovative Lip Products:** ColourPop's introduction of plumping lip glosses and lip tints in crayon shapes indicates a trend towards playful, unique lip products. ### Sectors Adopting This - **Beauty:** The beauty industry can leverage the Y2K nostalgia trend to create products that evoke the playfulness and vibrancy of the 2000s. - **Fashion:** The butterfly clip trend can be incorporated into hair accessories, jewelry and clothing to capitalize on the Y2K aesthetic. - **Marketing:** Brands can use nostalgia and retro design elements to appeal to Millennials and Gen Z customers who are drawn to the Y2K trend. ## Related on Trend Hunter - [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md) - [Y2K Anime Makeup Palettes](https://www.trendhunter.com/trends/y2k-baby-palette.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md) - [Nostalgic Cartoon-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pokmon-collection-1.md) - [Nostalgic Toy-Film-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pixars-toy-story.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Y2K Lip Gloss Campaigns](https://www.trendhunter.com/trends/lancome-juicy-kissing-web.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md)