# Fantasy-Comedy Makeup Collabs ColourPop x DreamWorks Shrek Features Iconic Hues from the Film By Debra John | Published 2025-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek References: [colourpop](https://colourpop.com/23)  [ColourPop](https://www.trendhunter.com/trends/winx-club) has joined forces with [DreamWorks](https://www.trendhunter.com/trends/shrek-inspired-shoe) to unveil the 'ColourPop x DreamWorks Shrek Collection,' a limited-edition lineup that reimagines the whimsical spirit of the film through a beauty lens. Inspired by the franchise’s most memorable characters and moments, the collection blends swampy greens, earthy neutrals, and radiant shimmers in ColourPop’s acclaimed formulas, delivering looks that range from bold and grungy to soft and luminous. Launching August 21, the range features the 'Beware Ogre Eyeshadow Palette' with 15 cinematic shades, 'Ultra Glossy Lips' in four character-inspired hues and flavors; the Gingy-themed 'Candy Lip Oil,' the 'Dragon’s Keep Kit' with multi-chrome eyeliner and volumizing mascara, 'Glitterally Obsessed Body Glitter Gel' inspired by Shrek’s “onion” metaphor and '[Instant Crush Lip & Cheek Balm](https://www.trendhunter.com/trends/shadow-of-secrets-collection)' in two versatile tones. Available individually or in curated bundles, the collection invites fans to celebrate the playful nostalgia of Shrek while embracing contemporary beauty trends in a collectible, limited-run format. Image Credit: ColourPop ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 91% | Activity: 98% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Entertainment-based Beauty Collaborations:** Cosmetic brands are leveraging popular movie franchises to create exclusive collections that tap into fans' nostalgia and expand brand reach. - **Playful Nostalgia in Beauty Products:** Beauty collections inspired by beloved film characters and scenes create a unique intersection of pop culture and cosmetics designed to capture consumer imaginations. - **Limited-edition Collectible Cosmetics:** Releasing makeup collections in a collectible format creates a sense of urgency and exclusivity that drives consumer engagement and sales. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty industry is continuously diversifying its product lines by integrating iconic cultural references into their offerings. - **Entertainment and Media:** Collaborations with beauty brands offer entertainment companies new revenue streams and opportunities to extend their franchises into lifestyle territories. - **Consumer Goods and Merchandising:** The rise in demand for themed products highlights the potential for consumer goods companies to cross-market with entertainment properties to create exclusive offerings. ## Related on Trend Hunter - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md) - [Nostalgic Toy-Film-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pixars-toy-story.md) - [Cartoon-Inspired Body Care](https://www.trendhunter.com/trends/lush-1.md) - [Whimsical Series-Inspired Cosmetic Collections](https://www.trendhunter.com/trends/stranger-things-collection-3.md) - [Vibrant Summer Beauty Collections](https://www.trendhunter.com/trends/lilo-stitch-collection.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Princess-Themed Lip Glosses](https://www.trendhunter.com/trends/ultra-glossy-lip.md) - [Nostalgic Cartoon-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pokmon-collection-1.md)