# Romantically Themed Cosmetics The New ColourPop Valentine's Collection Features Heart Branding By Riley von Niessen | Published 2017-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colourpop-valentines References: [hypebae](https://hypebae.com/2017/1/colourpop-valentines-day-collection-632) & [colourpop](https://colourpop.com/?gdfjgn) With February 14th quickly approaching, many brands have been releasing romance-themed products to appeal to the many consumers who plan on celebrating the holiday -- those that are sure to value the products in the new [ColourPop](https://www.trendhunter.com/trends/shadow-of-secrets-collection) [Valentine's](https://www.trendhunter.com/trends/beetles-so-in-love) collection. So far, only a few products have been shown on the [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) account of the cosmetic brand's founder, Laura Nelson. However in the few images that have been leaked, there's a series of lipsticks and an eye shadow palette, which includes two different shades of glittery pink. Inside of the eye shadow palette, the words "Be Mine" are written whimsically and a small heart is featured nearby. The outside packaging for the products within the ColourPop Valentine's collection are executed similarly, with hues of pink and hearts taking over. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Romance-themed Cosmetics:** There is an opportunity for other beauty brands to create their own Valentine's Day collections with romantic packaging and sentimental product names. - **Valentine's Day Beauty Events:** There is potential for beauty salons to offer Valentine's Day themed makeovers or events featuring romantic makeup looks. - **Seasonal Cosmetic Collaborations:** There is potential for cosmetic brands to collaborate with other companies to create seasonal collections, such as chocolates or flowers, to celebrate special occasions like Valentine's day. ### Who This Affects Most - **Cosmetics Industry:** A beauty industry player might increase sales and consumer engagement by tapping into seasonal events through romantic or holiday-themed releases. - **Retail Industry:** Retailers could capitalize on the Valentine’s Day trend by curating special product features or displays that satisfy their romantic shopper's wants. - **Event Planning Industry:** Event planners could work with cosmetic or beauty clients to create themed Valentine's Day events that feature romantic packaging and makeup looks. ## Related on Trend Hunter - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Romantic Candy Brand Cosmetics](https://www.trendhunter.com/trends/sunkissed-x-love-hearts.md) - [Valentine's Day-Themed Beauty Packaging](https://www.trendhunter.com/trends/face-food.md) - [Charmingly Romantic Candy Products](https://www.trendhunter.com/trends/hersheys-valentines-day.md) - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Valentine’s Day-Themed Candy Boxes](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection.md) - [Valentine's Edition Eye Patches](https://www.trendhunter.com/trends/pink-edition-peptide-collagen-hydrogel-eye-patch.md) - [Playful Valentine's Day Gifts](https://www.trendhunter.com/trends/clever-candy-2024-valentines-day-collection.md)