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# Affordable Celebrity Makeup Lines
The ColourPop KaePop Collection is Created by Karrueche Tran

By Meghan Young | Published 2016-02-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/colourpop-kaepop
References: [refinery29](http://www.refinery29.com/2016/02/102471/kaepop-karrueche-colourpop-review) & [colourpop](https://colourpop.com)

The ColourPop KaePop collection is one that many women have been waiting anxiously for. Created in collaboration with Karrueche Tran, who is better known as Chris Brown's ex-girlfriend but is also an actress and model in her own right, the line is full of natural hues that are perfect for any skin tone. A great collection for many reasons, ColourPop KaePop will be giving other celebrity lines a run for their money thanks to the affordable price point. Nothing is above $10.

Already making waves on the Internet, the ColourPop KaePop collection shows the power celebrities have when it comes to consumer behavior. But Tran ensures her influence supports a good cause. A portion of the proceeds will be donated to the Environmental Media Association, for which Tran is a board member.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 62% | Activity: 78% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Affordable Celebrity Makeup Lines:** The success of the ColourPop KaePop collection demonstrates the demand for budget-friendly options within the celebrity makeup industry.
- **Natural Makeup Collections:** The popularity of KaePop's natural hues indicates a growing trend towards more subtle and natural makeup looks.
- **Socially Responsible Consumerism:** The donation of proceeds to a charity reflects a trend towards consumers valuing brands that support social causes and eco-friendliness.

### Sectors Adopting This

- **Celebrity Makeup and Beauty:** The ColourPop KaePop collection has disrupted the celebrity makeup industry by offering affordable options to consumers.
- **Natural Beauty Products:** The success of KaePop's natural hues could disrupt the beauty industry by shifting the focus towards natural and subtle makeup products.
- **Socially Responsible Consumerism:** The collaboration between KaePop and the Environmental Media Association could pave the way for more brands to prioritize social and environmental impact.

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