# Safari-Inspired Cosmetic Capsules Coloured Raine's Limited-Edition Range Elevates Your Appearance By Kalin Ned | Published 2020-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coloured-raine References: [colouredraine](https://colouredraine.com/collections/safari-raine) Coloured Raine is a brand founded by Loraine R. Dowdy—a Brooklyn-born woman of Caribbean descent. With a mission to "spread diversity through beauty and to embrace all aspects of colour through unity," the company has launched various collections that are suitable to everyone's complexion. The limited-edition safari-inspired capsule definitely stands out in Coloured Raine's range of offerings. Playfully dubbed '[Safari Raine](https://www.trendhunter.com/trends/casa-redondo),' it encompasses "Loraine's obsession with wildlife." Key products in this line-up include a [nine pan eyeshadow palette](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty) that boasts earthy tones and exotic foil shades. The brand also features [three shades of soft matte lipstick](https://www.trendhunter.com/trends/lip-color-collection) as part of its Safari Raine collection—'Queendom' is a burnt orange one, 'Huntress' is dark chocolate brown, and 'May She Raine' is "the perfect pale nude." Coloured Raine also includes a blending brush, an eyeshadow brush, lashes, and a range of eyeshadow pucks in the Safari Raine collection. Image Credit: Coloured Raine ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Safari-inspired Beauty Collections:** Opportunity for cosmetic brands to create limited-edition collections inspired by nature and wildlife. - **Diversity in Beauty:** Growing demand for beauty products that cater to a diverse range of skin tones and ethnicities. - **Exotic Eyeshadow Palettes:** Market potential for eyeshadow palettes featuring earthy tones and exotic foil shades. ### Where This Applies - **Cosmetics:** Opportunity for cosmetic companies to embrace diversity and create inclusive products. - **Beauty Tools:** Potential for the development and sale of blending brushes and eyeshadow brushes to complement unique beauty collections. - **Eyelashes:** Growing market for false eyelashes as part of themed beauty collections. ## Related on Trend Hunter - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Self-Care Travel Capsules](https://www.trendhunter.com/trends/rare-beauty-bis.md) - [City-Inspired Bold Lip Glosses](https://www.trendhunter.com/trends/bold-lip-gloss.md)