# Black-Owned Inclusive Cosmetics Beauty Brand Coloure Draine Employs Black Workers By Grace Mahas | Published 2020-07-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/coloure-draine References: [colouredraine](https://colouredraine.com/pages/our-story) Coloure Draine is a cosmetic line dedicated to "encourag[ing] [self-expression and diversity](https://www.trendhunter.com/trends/it-feels-good-to-be-seen)." Founded by Loraine R. Dowdy in 2013, the brand offers a variety of mostly [vegan beauty products](https://www.trendhunter.com/trends/sonela) including eyeshadow, blush, lipsticks, and foundation created specifically for people of color with colorways that compliment darker skin tones. In addition to addressing the need for [inclusive color options in beauty products](https://www.trendhunter.com/trends/live-tinted), Coloure Draine also aims to support the Black community by employing Black women and men internally, with a team that is 100% Black, and made up of 75% women and 25% men. Moreover, all products are made by a manufacturer in the United States that is owned and employs people of color with a staff of over 75 people. Image Credit: Coloure Draine ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 29% | Activity: 18% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Cosmetics:** The trend of inclusive cosmetics is disrupting the beauty industry by providing products specifically designed for people of color and promoting diversity. - **Black-owned Brands:** The trend of black-owned brands is creating opportunities for businesses to empower and support the black community by offering employment opportunities and representation. - **Ethical Manufacturing:** The trend of ethical manufacturing is revolutionizing the cosmetics industry by highlighting the importance of supporting manufacturers who employ people of color and promote diversity. ### Where This Applies - **Beauty:** Inclusive cosmetics provide disruptive innovation opportunities for the beauty industry to cater to a wider range of consumers and promote diversity and representation. - **Diversity & Inclusion:** The trend of black-owned inclusive cosmetics presents disruptive innovation opportunities for the diversity and inclusion industry by promoting representation and empowering underrepresented communities. - **Manufacturing:** The trend of ethical manufacturing in the cosmetics sector offers disruptive innovation opportunities for manufacturers to prioritize diversity in their workforce and support underrepresented communities. ## Related on Trend Hunter - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Inclusive Toxin-Free Makeup Products](https://www.trendhunter.com/trends/defiance-beauty-by-nechami.md) - [Inclusive Beauty Brands Initiatives](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone.md) - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Black-Owned Haircare Collections](https://www.trendhunter.com/trends/curldaze.md)