# Watercolor-Inspired Blushes Victoria Beckham Beauty's Colour Wash Features Slow-Setting Technology By Laura McQuarrie | Published 2025-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colour-wash References: [thezoereport](https://www.thezoereport.com/beauty/july-2025-best-new-beauty-products) & [victoriabeckhambeauty](https://victoriabeckhambeauty.com/en-ca/search?q=blush&options%5Bprefix%5D=last)  [Victoria Beckham Beauty's](https://www.trendhunter.com/trends/daily-cleansing-protocol) Colour Wash blush was inspired by the delicate spread of watercolor and glides on with airy softness, yet sets with a staying power that lasts. Available in three vibrant shades, this [slow-setting stain](https://www.trendhunter.com/trends/dior-backstage-rosy-glow-stick) allows for plenty of play before the color locks in and promotes a healthy-looking flush. Some of the clean ingredients that power the formula include mineralized sea water, coconut fruit water and superfruit extract. Thanks to a [custom dropper applicator](https://www.trendhunter.com/trends/glimmer-blush-drops), Colour Wash can be worn several ways. For those who prefer brush application, Color Wash's packaging includes a button that can be pressed to dispense color onto the back of the hand or a palette. Alternatively, the metal tip can be dipped into the bottle and dotted onto cheeks exactly where it's desired, then blended with fingertips or a brush. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 45% | Activity: 45% | Freshness: 44% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Slow-setting Makeup:** Innovative beauty products featuring slow-setting technology offer users extended time to perfect their look before it sets, providing a new level of control and customization. - **Multi-application Techniques:** Beauty products that support multiple application methods, like droppers and brushes, cater to diverse consumer preferences and elevate the personalized makeup experience. - **Clean Beauty Innovation:** Using natural and clean ingredients such as mineralized sea water and superfruit extracts in cosmetics aligns with consumer demand for eco-conscious beauty solutions that do not compromise on performance. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry sees potential in developing products with versatile application methods and innovative formulas for unique user experiences. - **Natural Ingredients:** Industries centered on natural ingredients are poised to benefit from the trend of integrating eco-friendly and beneficial elements into mainstream beauty products. - **Beauty Accessories:** Manufacturers of beauty accessories and tools are prompted to innovate in creating adaptable and multifunctional products that complement diverse cosmetic applications. ## Related on Trend Hunter - [Vibrant Water-Cream Blushes](https://www.trendhunter.com/trends/futurist-blushmaker-dewy-cheek.md) - [Pigmented Skin-Caring Blushes](https://www.trendhunter.com/trends/the-cream-blush.md) - [Painterly Liquid Blushes](https://www.trendhunter.com/trends/rodial-blush-drops.md) - [Painterly Marbled Blushes](https://www.trendhunter.com/trends/bisou-blush.md) - [Tea-Infused Cream Blushes](https://www.trendhunter.com/trends/pinch-my-cheeks-softblur-cream-blush.md) - [pH-Adjusting Blush Sticks](https://www.trendhunter.com/trends/phlush-stick.md) - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Buildable Blush Formulas](https://www.trendhunter.com/trends/cream-blush-stick.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md)