# Multi-Purpose Makeup Sticks Byredo's Colour Stick Takes a Non-Traditional Approach to Makeup By Ell Smith | Published 2020-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colour-stick References: [hypebae](https://hypebae.com/2020/9/byredo-makeup-colour-stick-lipstick-mascara-isamaya-ffrench-collaboration-ben-gorham-interview-campaign-launch-release-date-price) & [byredo](https://www.byredo.com/eu_en/) According to [Byredo's](https://www.trendhunter.com/trends/oboro-by-byredo) Founder and Creative Director Ben Gorham, makeup doesn't have to be restrictive, in fact, it can be freeing, non-conventional and completely rid of any traditional rules -- this is why he partnered with makeup artist Isamaya Ffrench to create the Colour Stick. The Colour Stick was designed as a pigmented cosmetic product that can be used in a multitude of ways, encouraging the consumer to play around with different uses. It's part of an idea known as the [open beauty system](https://www.trendhunter.com/trends/multifunctional-makeup-product), in which products are not made with a specific use or purpose in mind, instead they're made to fit the needs of different consumers. The Colour Stick arrives in 16 shades. Image Credit: BOHMAN+SJÖSTRAND/JOSH WILKS/HUGO YANGÜELA/MARCUS OHLSSON/BYREDO MAKEUP ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 55% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Open Beauty System:** Disruptive innovation opportunity: Develop customizable cosmetic products that can be used in multiple ways, allowing consumers to personalize their beauty routine. - **Multifunctional Makeup:** Disruptive innovation opportunity: Create versatile makeup products that can be applied to different areas of the face or body, providing convenience and flexibility for users. - **Collaborative Product Development:** Disruptive innovation opportunity: Partner with makeup artists or influencers to co-create innovative cosmetic products that challenge traditional beauty norms and encourage experimentation. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity: Embrace the open beauty system approach to develop inclusive and adaptable cosmetic products that cater to diverse consumer needs and preferences. - **Beauty Tools and Accessories:** Disruptive innovation opportunity: Design versatile makeup tools or accessories that enhance the multifunctionality of makeup products, enabling users to explore creative application techniques. - **Beauty Influencer Marketing:** Disruptive innovation opportunity: Collaborate with makeup artists, beauty influencers, or content creators to co-create and promote unique makeup products that resonate with their followers and encourage experimentation. ## Related on Trend Hunter - [Multipurpose Beauty Crayons](https://www.trendhunter.com/trends/artist-color-crayon.md) - [Powerful Three-in-One Beauty Sticks](https://www.trendhunter.com/trends/threeinone-beauty-stick.md) - [Naturally Derived Multi-Sticks](https://www.trendhunter.com/trends/shape-stick.md) - [Convenient Cosmetic Sticks](https://www.trendhunter.com/trends/lip-cheek-sticks.md) - [Painterly Eyeshadow Sticks](https://www.trendhunter.com/trends/eye-stylus-shadow-stick.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Color-Changing Beauty Sticks](https://www.trendhunter.com/trends/color-twister.md) - [Plant Pigment Beauty Sticks](https://www.trendhunter.com/trends/fluency-beauty.md) - [Tween Beauty Sticks](https://www.trendhunter.com/trends/talomi.md)