# Chromatically Shifting Clocks The Colour O'Clock Changes Color as It Ticks By Rahul Kalvapalle | Published 2014-05-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/colour-oclock References: [designboom](http://www.designboom.com/design/duncan-shotton-indicates-the-passing-of-time-with-colour-oclock/) & [dshott](http://dshott.co.uk/colour-o-clock) The Colour O'Clock is a truly unique and ingenious clock that changes color as the time ticks away. Designed by Duncan Shotton, the clock uses a [vibrant spectrum of tones](https://www.trendhunter.com/trends/gshock-2100-series-rainbow-watch) to complement the seconds, minutes and hours that make up your day. The clock's frame itself is pure white. As the time ticks, the [clock moves through various colors](https://www.trendhunter.com/trends/defy-extreme-chrom) -- shades of green, yellow, orange, red, pink, purple and blue -- in a continuous and pleasing movement. This clock enables you to perceive the time of day not merely by number or hand positioning, but by a more relaxing and soothing way -- color. The Color O'Clock was developed in collaborating with Japanese retailer Rainbow Spectrum. Photo Credits: [designboom](http://www.designboom.com/design/duncan-shotton-indicates-the-passing-of-time-with-colour-oclock/), [dshott](http://dshott.co.uk/colour-o-clock) ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Color-shifting Clocks:** Opportunity to disrupt the traditional clock industry by offering innovative clocks that change color to indicate the time. - **Multisensory Time Perception:** Potential for creating products that engage multiple senses to enhance the perception of time. - **Emotional Time Representation:** Chance to develop clocks that evoke emotional responses through the use of color to represent time. ### Where This Applies - **Home Decor:** Opportunity for home decor brands to offer unique and visually appealing color-shifting clocks. - **Consumer Electronics:** Potential for electronics companies to create innovative clocks that incorporate color-shifting technology. - **Retail:** Chance for retailers to collaborate with designers and offer exclusive color-shifting clocks as part of their product lineup. ## Related on Trend Hunter - [Flowing Light Clocks](https://www.trendhunter.com/trends/crydal-scroll-clock.md) - [Rainbow Illumination Alarm Clocks](https://www.trendhunter.com/trends/alarm-clock-concept.md) - [Dynamic Shadow Wall Clocks](https://www.trendhunter.com/trends/textural-wall-clock.md) - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md) - [Snowglobe-Inspired Dynamic Clocks](https://www.trendhunter.com/trends/time-to-snow.md) - [Color Shifting Chronographs](https://www.trendhunter.com/trends/5704-iris.md) - [Unique Timekeeping Devices](https://www.trendhunter.com/trends/unique-timekeeping-device.md) - [Alternative Time Displays](https://www.trendhunter.com/trends/dozen-clock.md) - [Analog-Style Digital Clocks](https://www.trendhunter.com/trends/klydoclock.md)