# Color-In Wine Labels Colour in the Wines Invites People to Customize Their Own Labels By Laura McQuarrie | Published 2021-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/colour-in-the-wines References: [famouscampaigns](https://www.famouscampaigns.com/2021/04/this-wine-brand-wants-you-to-get-creative-with-colour-in-labels/?utm_source=feedly&utm_medium=rss&utm_campaign=this-wine-brand-wants-you-to-get-creative-with-colour-in-labels) Australian wine brand Angas & Bremer created Colour in the Wines, a campaign to inspire creativity and inject more color into life. The color-in wine labels tap into the popularity of [adult coloring books](https://www.trendhunter.com/trends/oodles-of-doodles), which are helpful for inspiring relaxed, meditative states. The black and white labels leave plenty of space for doodling, coloring and painting as desired to create a completely [customized label](https://www.trendhunter.com/trends/paint-pour-gift-set). Knowing that the [inspiring wine labels](https://www.trendhunter.com/trends/the-label-makers) have the potential to support team building and brainstorming sessions, the brand is offering a 50% discount to businesses and pairing the bottles with packets of colorful pens. People are invited to share their creations using the #ColourInTheWines tag, which helps to create a sense of community and collect inspiring designs created by wine drinkers. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 68% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Customizable Product Packaging:** More companies are offering customizable product packaging, similar to Color in the Wines' color-in wine labels, to allow customers to express their creativity and individuality. - **Incorporating Art Therapy:** Integrating art therapy into products, like the color-in wine labels, provides a unique selling point for businesses that promotes relaxation and mindfulness. - **Social Media Engagement Through Creativity:** Encouraging customers to share their creative designs through social media using branded hashtags, like #ColourInTheWines, creates a sense of community and generates user-generated content for businesses. ### Who This Affects Most - **Wine:** Other wine companies could incorporate customizable labeling to differentiate their products. - **Arts and Crafts:** Companies in the arts and crafts industry could expand into the customizable product packaging market. - **Corporate Gifting:** Customizable product packaging could appeal to businesses looking for unique gifts to offer clients and employees. ## Related on Trend Hunter - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md)