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# Gangster Colouring Books
Colour in Gangstas

By Cowbag | Published 2007-03-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/colour-in-gangstas
References: [thesun](http://www.thesun.co.uk/article/0,,2-2007110657,00.html) & [amazon](http://www.amazon.com/Gangsta-Coloring-Book-Anthony-Morano/dp/0867196041/ref=pd_sim_b_3/103-6207290-8728617?tag=trenhunt0f-20)

Whilst some argue these are in very bad taste, you can’t deny there is something unique about these coloring books.

Only selling in TopShop for £6, they aren't exactly targeting children. But of course, the British media love to get hot under the collar about minor issues--it saves them writing about the major ones. In short, gangster coloring books are controversial.

All the fuss means they are set to become collectors' items and it's only a matter of time before you can sell these for 10 times their original cost on [EBay](https://www.trendhunter.com/trends/sherwin-williams).

UPDATE: Don't say I didn’t tell you…

Topshop has pulled The Gangsta Rap Coloring Book from the shelves of its flagship [Oxford Street](https://www.trendhunter.com/trends/louis-vuitton-mens-formal) store in the UK, after the book generated numerous complaints.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 43% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Key Themes Behind This Trend

- **Controversial Coloring Books:** Opportunity for disruptive innovation in the adult coloring book industry by targeting niche markets with unique and controversial themes.
- **Collectible Coloring Books:** Potential for disruptive innovation in the collectibles market by creating limited-edition coloring books that generate hype and can be traded for high prices.
- **Retail Reaction to Controversy:** Opportunity for disruptive innovation in the retail industry by considering consumer complaints and adjusting product offerings to align with societal sensitivities.

### Where This Applies

- **Adult Coloring Book Industry:** Innovative coloring book publishers can push boundaries and appeal to mature audiences with controversial themes, disrupting the traditional perception of coloring books.
- **Collectibles Market:** Diverse range of collectible items, including limited-edition coloring books with unique themes, can disrupt the collectibles market and attract enthusiasts and investors.
- **Retail Industry:** Retailers can embrace controversy and adapt their product offerings based on consumer feedback, creating disruption in the consumer goods market and staying ahead of social trends.

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