# Stunning Shade Explorations The Colour & Color Tumblr Illustrates the World Through Rainbows By Leslie Chen | Published 2011-06-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/colour-color References: [colourandcolor.tumblr](http://colourandcolor.tumblr.com/) & [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/tumblr_tuesdays_june_28) Celebrating the beauty of shades is the Colour & Color tumblr. The blog shows that one color has many different facets and aspects to it; just as everything in life does too. Choosing a [different color each week](https://www.trendhunter.com/trends/eyedropper), the Colour & Color tumblr explores that certain shade through a [series of images](https://www.trendhunter.com/trends/colorscape-installation). Scrolling through the different photos gives you a dreamy sense of being or a playfully spontaneous feeling. Each color has the ability to evoke a different emotion. The Colour & Color tumblr will definitely inspire you to introduce some [aspect of the rainbow](https://www.trendhunter.com/trends/anypalette) into your life. **Implications** - With a growing number of stresses each day, modern consumers are looking for a quick escape. Art that provides a calming element is appealing to those who don’t have the time to relax but still desire a way to do so. Companies could focus on this aspect of tranquility in order to attract more customers. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 39% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Color Exploration:** Companies can tap into the trend of exploring and celebrating different colors by launching products and experiences that showcase a variety of shades. - **Emotion-evoking Design:** Designers can capitalize on the concept of colors evoking certain emotions by creating products and experiences that aim to affect the consumer's mood positively. - **Escapism Through Art:** Brands can focus on providing consumers with an element of escapism through art by offering products and experiences that provide a calming effect. ### Industries Being Reshaped - **Fashion and Beauty:** Fashion and beauty brands can launch color-centric collections with a focus on exploring different shades and highlighting their unique characteristics. - **Home Decor:** Home decor companies can create products that incorporate various colors with an aim to create a peaceful and calming ambiance at home. - **Hospitality and Tourism:** Hotels and tourist destinations can use color to evoke emotions and create a tranquil environment for their guests. ## Related on Trend Hunter - [Chromatic Emotional Home Decor](https://www.trendhunter.com/trends/3form-2025-color-collection.md) - [Color Psychology Tests](https://www.trendhunter.com/trends/colorme.md) - [Color-Informed Hospitality Experiences](https://www.trendhunter.com/trends/pantone-x-mandarin-oriental.md) - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Immersive Spring-Themed Exhibits](https://www.trendhunter.com/trends/colors-in-bloom.md) - [Colour Immersion Hotel Suites](https://www.trendhunter.com/trends/mandarin-oriental-suite.md) - [Colorfully Saturated Home Collections](https://www.trendhunter.com/trends/tesammans-collection.md) - [Sky-Based Visual Palettes](https://www.trendhunter.com/trends/stratosplash.md) - [Daily Color Challenges](https://www.trendhunter.com/trends/eyedropper.md)