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# Colossal Video Game Screens
Cowboys Stadium Monitor Used to Play Xbox 360

By Edgar Griggs | Published 2009-06-21 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/colossal-video-game-screens-cowboys-stadium-video-screen-used-to-play-xbox
References: [engadgethd](http://www.engadgethd.com/2009/06/20/giant-cowboys-stadium-led-wall-caught-playing-xbox-360-during-do/) & [youtube](http://www.youtube.com/watch?v=wpS3Kh9jxxs)

Normally you would expect to see a brilliant sports replay on the 72 x 160-foot LED wall at the center of the new Cowboys Stadium. Of course, watching shots of the Jonas Brothers in concert is amazing as well. Something you wouldn’t expect at a Jonas Brothers concert, however, would be video games being played on the super colossal video screen.

The Jonas Brothers video director Steve Fatone was able to take out some time from intense concert preparations to do just that earlier this week, and apparently became the first person to *ever* play [Xbox 360](https://www.trendhunter.com/trends/xbox-poster) on the display in the process.

I can’t think of a single celebrity who owns a video screen quite this big. After having some fun at the concert, I’m sure the Jonas Brothers might consider playing more concerts at the Cowboys Stadium. After all, how often do you get to take a video game break on a video screen that can be seen from space?

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 71% | Activity: 94% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What's Driving This Trend

- **Colossal Video Game Screens:** Opportunity for gaming companies to create immersive and larger-than-life gaming experiences on massive screens.
- **Concert Venue Technology Integration:** Opportunity for technology companies to integrate gaming and entertainment experiences into concert venues.
- **Innovative Sports Replay Displays:** Opportunity for sports and entertainment industries to incorporate interactive and engaging replay displays in stadiums and arenas.

### Who This Affects Most

- **Gaming:** Disruptive innovation opportunity to develop games specifically designed for colossal screens.
- **Entertainment:** Disruptive innovation opportunity for entertainment companies to incorporate gaming experiences into live performances.
- **Sports:** Disruptive innovation opportunity for sports organizations to enhance the fan experience by integrating interactive replay screens in stadiums.

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