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# Pizza Cutter-Inspired Eyeliners
Revlon's 'ColorStay Exactify Liquid Liner' is Incredibly Precise

By Riley von Niessen | Published 2017-10-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/colorstay-exactify-liquid-liner
References: [popsugar](https://www.popsugar.com/beauty/Revlon-Launches-Pizza-Cutter-Wheel-Eyeliner-44096392) & [global.ulta](http://global.ulta.com/colorstay-exactify-liquid-liner?productId=xlsImpprod16971077)

Just a short while ago, [MAC](https://www.trendhunter.com/trends/waterproof-lip-liner) debuted a new liquid eyeliner that utilizes a wheel applicator instead of a traditional brush -- a style that was recently adopted by [Revlon](https://www.trendhunter.com/trends/revlon-colorstay-limitless-matte), with its similar-looking 'ColorStay Exactify Liquid Liner.'

Available in four different shades, consumers can get a perfectly precise look with the [pizza cutter-like applicator](https://www.trendhunter.com/trends/stainless-steel-pizza-cutter), which distributes product in a totally even and controlled manner. The ColorStay Exactify Liquid Liner comes in a classic black, a deep charcoal that's infused with pink sparkles, a subtle hue of rosy pink, and a versatile hue of aqua blue.

As Revlon's version is just $12 USD, it's competitively priced to be substantially more affordable than MAC's, making it easier for consumers to test out the new applicator without breaking the bank.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 56% | Activity: 85% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Wheel Applicator Eyeliners:** The adoption of wheel applicators in eyeliners presents an opportunity for disruptive innovation in precision and control during application.
- **Affordable Precision Eyeliners:** The availability of competitively priced precision eyeliners allows consumers to experiment with new applicator styles without breaking the bank.
- **Colorful Eyeliners:** The introduction of eyeliners in various shades, including deep charcoal infused with sparkles, rosy pink, and aqua blue, opens up new opportunities for creative and expressive eye makeup looks.

### Where This Applies

- **Cosmetics Industry:** The cosmetics industry can leverage wheel applicator eyeliners to offer innovative and precise eye makeup solutions.
- **Beauty Retail:** Beauty retailers can tap into the trend of affordable precision eyeliners to attract price-conscious consumers looking to try out new makeup applicators.
- **Fashion and Beauty Influencers:** Fashion and beauty influencers can showcase colorful eyeliners to inspire their followers and promote creative eye makeup looks.

## Related on Trend Hunter

- [24-Hour Liquid Liners](https://www.trendhunter.com/trends/247-ink-liquid-liners.md)
- [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md)
- [Gem-Toned Eyeliners](https://www.trendhunter.com/trends/vivid-rich-mechanical-pencil.md)
- [Industrial Pizza Cutters](https://www.trendhunter.com/trends/uhiyee-wheel-pizza-cutter.md)
- [90s-Inspired Lip Liners](https://www.trendhunter.com/trends/waterproof-lip-liner.md)
- [Versatile Multi-Use Cosmetic Pencils](https://www.trendhunter.com/trends/color-tattoo-eye-stix.md)
- [Long-Wear Stage-Proof Eyeliners](https://www.trendhunter.com/trends/stageproof-eyeliner.md)
- [Revolutionary Pizza Dipping Mechanisms](https://www.trendhunter.com/trends/dip-roller.md)
- [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md)