# At-Home Hair Color Devices L'Oréal's Colorsonic & Coloright Reinvent Hair Coloration at CES 2022 By Laura McQuarrie | Published 2022-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colorsonic References: [prnewswire](https://www.prnewswire.com/news-releases/loreal-unveils-latest-beauty-tech-innovations-ahead-of-ces-2022-reinventing-haircoloration-with-two-user-design-breakthrough-innovations-dedicated-to-transform-the-experience-both-at-home-for-consumers-and-in-hair-salons-for-pro-301452528.html) & [loreal-finance](https://www.loreal-finance.com/fr) Coloright and Colorsonic, a 2022 CES Innovation Awards Honoree, reinvents the hair coloring experience for consumers at home and stylists at the salon. The newest beauty-tech innovation from the [L'Oréal Group](https://www.trendhunter.com/trends/loral-and-metas-ai-hyperpersonalization) introduces Colorsonic as a lightweight, handheld device that uses a mess-free process to mix hair color and apply it evenly at home. There's also Coloright, which takes the form of an [AI-connected hair color system](https://www.trendhunter.com/trends/hair-color-technology) for salon stylists that uses [virtual try-on technology](https://www.trendhunter.com/trends/mixed-reality-makeup) to project desired shades and an algorithm for on-demand, customized hair color experiences—and there are more than 1,500 custom shades possibilities. This pair of breakthrough innovations are personalized, advanced, reusable and ready to use on-demand to create high-quality results and take the guesswork out of the hair coloration process. Image Credit: L'Oréal Group ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 52% | Activity: 96% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **At-home Hair Coloration:** Opportunities for businesses to introduce innovative product lines of DIY hair coloration devices for at-home use. - **Virtual Try-on Technology:** Opportunities for beauty companies to incorporate virtual try-on technology in hair coloration devices and salons to improve customer satisfaction. - **AI-connected Hair Color System:** Opportunities for salons to integrate AI into the hair coloration process to increase customized color experiences for customers. ### Industries Being Reshaped - **Beauty and Personal Care Industry:** Opportunities for beauty companies to develop innovative hair coloration devices and incorporate AI-connected solutions in hair salons. - **Consumer Electronics Industry:** Opportunities for consumer electronics companies to partner with beauty companies to develop and manufacture technology-driven hair coloration devices. - **Professional Services Industry:** Opportunities for salons and stylists to improve their services by introducing AI-connected hair color systems and virtual try-on technology. ## Related on Trend Hunter - [Tech-Driven Hair Products](https://www.trendhunter.com/trends/loreal-group.md) - [AI-Generated Hair Color Solutions](https://www.trendhunter.com/trends/refa-ai-color-recipe-pro.md) - [Infrared Hair Styling](https://www.trendhunter.com/trends/loral-light-straight.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [Infrared Light Hair Dryers](https://www.trendhunter.com/trends/airlight-pro.md) - [Digital Hair Color Consultations](https://www.trendhunter.com/trends/licensed-colorist-ondemand.md) - [Color-Matching Beauty Devices](https://www.trendhunter.com/trends/boldhue-starter-kit.md) - [Voice-Activated Beauty Devices](https://www.trendhunter.com/trends/medispa-inclusive-beauty-system.md) - [AR-Enhanced Hair Dye Boxes](https://www.trendhunter.com/trends/ar-packaging-experience.md)