# VIbrant Collaborative Sneakers Salehe Bembury & New Balance Drop a Colors be the Palette 991v2 By Amy Duong | Published 2025-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colors-be-the-palette References: [newbalance](http://newbalance.com/)  [New Balance](https://www.trendhunter.com/trends/prosperity-be-the-prize) continues to grow its partnership with Salehe Bembury on a new tonal iteration of the [991v2](https://www.trendhunter.com/trends/fogbethecloud) sneaker model dubbed the Colors Be the Palette colorway. The shoes are set to launch sometime this year and it is defined by a [bold palette](https://www.trendhunter.com/trends/cyber-jade) with details that nod to Bembury at the tongue and packaging. The bright shoe is detailed with a blended material in purple at the upper and it features a textural suede overlay on top. Co-branding details can be seen at the tongue and custom packaging is detailed in hues of green, blue, red, off-white, and orange -- all of these tones are scattered throughout the model to round it all out and purple tonal laces enclose it over the forefoot. Image Credit: Salehe Bembury ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 59% | Activity: 34% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Co-created Fashion:** The growing popularity of partnerships between designers and established brands offers a fresh avenue for creating unique, collaborative fashion pieces. - **Bold Colorways:** The rise in demand for vibrant and multi-colored product designs is transforming standard footwear into statement pieces that appeal to bold fashion enthusiasts. - **Customized Packaging:** Enhanced consumer experiences through innovative packaging designs are gaining traction as a way to differentiate products on cluttered retail shelves. ### Sectors Adopting This - **Footwear:** The footwear industry is experiencing a shift towards personalized and visually impactful designs that cater to a market hungry for distinctiveness. - **Fashion Design:** Fashion design is embracing a wave of creative collaborations that amplify designer influence while reaching broader audiences. - **Retail Packaging:** The retail packaging industry finds renewed opportunity in crafting distinctive and thematic packaging that enhances brand identity and consumer engagement. ## Related on Trend Hunter - [Dynamic Vibrant Sneaker Collabs](https://www.trendhunter.com/trends/prosperity-be-the-prize.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md) - [Vibrant Runner Revivals](https://www.trendhunter.com/trends/fogbethecloud.md) - [Collaborative Technical Footwear](https://www.trendhunter.com/trends/1906-shoe.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Collaborative Vibrant Tonal Sneakers](https://www.trendhunter.com/trends/991v2-sneaker.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Spring-Ready Lifestyle Sneaker Colorways](https://www.trendhunter.com/trends/1906r-sneaker-model.md) - [Vibrant Colorway Sneakers](https://www.trendhunter.com/trends/1906r-green-astral-purple.md)