# Heart-Covered Mascara Wands ColorPop's BFF Mascara Arrives with an $8 Price Tag By Ell Smith | Published 2019-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colorpops-bff-mascara References: [hypebae](https://hypebae.com/2019/1/colourpop-cosmetics-bff-mascara-black-makeup) & [colourpop](https://colourpop.com/) Achieving lashes that are defined without clumping just got easier thanks to [ColorPop's](https://www.trendhunter.com/trends/strawberry-kiss-smoothie) BFF Mascara -- a cheap alternative that's sure to help one elevate their look. The wand is made of twisted nylon fibers that can offer [length and volume](https://www.trendhunter.com/trends/revitalash-cosmetics). The formula was thoughtfully crafted to [eliminate flakiness](https://www.trendhunter.com/trends/wrap-lash-mascara) -- a common irritant any makeup wearer will know. In addition, both components are packaged into a travel-friendly tube, making it a go-to option that's ideal for touch-ups throughout the day. The tube is designed to appeal to a Millennial consumer base as its covered in hearts and a phrase that reads "Lashes, Check." Arriving at an affordable $8 price tag, ColorPop's BFF mascara is sure to elevate one's vanity bag. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 25% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Affordable Mascara:** The rise of affordable mascara options presents an opportunity for companies to disrupt the high-end cosmetics market. - **Travel-friendly Packaging:** The growing demand for travel-friendly cosmetic products opens up possibilities for innovative packaging designs. - **Millennial Marketing:** Companies can tap into the Millennial consumer base by incorporating appealing designs and messaging in their products. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can capitalize on the trend of affordable mascara by offering budget-friendly options without compromising quality. - **Packaging:** The packaging industry has an opportunity to create innovative and convenient solutions for travel-friendly cosmetic products. - **Marketing and Advertising:** Marketing and advertising professionals can explore creative strategies to effectively target and engage the Millennial consumer segment. ## Related on Trend Hunter - [Bold Mascara Launches](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara.md) - [Affordable Curling Mascaras](https://www.trendhunter.com/trends/affordable-curling-mascara.md) - [Berry-Hued Mascaras](https://www.trendhunter.com/trends/black-honey-mascara.md) - [Curvaceous Contoured Mascaras](https://www.trendhunter.com/trends/covergirl-eye-enhancer-3d-mascara.md) - [Lash-Bonding Complex Mascaras](https://www.trendhunter.com/trends/covergirl-lash-blast-bond-mascara.md) - [Consumer-Driven Mascara Products](https://www.trendhunter.com/trends/lash-princess-mascara.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Bamboo Fiber Mascaras](https://www.trendhunter.com/trends/naturally-derived-mascara.md) - [Affordable Mascara Sets](https://www.trendhunter.com/trends/maybelline-sky-high-lash.md)