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# Wall-to-Wall Coloring Books
The Giant Coloring Roll Turns the Childhood Pastime into Wallpaper Art

By M | Published 2016-04-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/coloring-roll
References: [betterlivingthroughdesign](http://www.betterlivingthroughdesign.com/accessories/giant-coloring-roll-by-jeff-koons/) & [artwareeditions](http://www.artwareeditions.com/Haring_Roll_p/hark08.htm)

The Giant Coloring Roll by Jeff Koons is designed for adults and children alike to create wall-to-wall art that can continuously be added to while simultaneously creating [wallpaper for home decor](https://www.trendhunter.com/trends/unpaint). The rolls are large scale and can be placed either on the wall or the floor to offer endless hours of collaborative coloring fun.

The rolls feature a [continual sheet of designs](https://www.trendhunter.com/trends/colorjoy) that embody abstract representations of people, characters inspired by the designs of Jeff Koons. The roll is made in black and white leaving room for users to add their own color and aesthetic to the illustrations in the form of markers, paints or pencil crayons. The designs are suited for both children and adults and thanks to the large size of the paper, can be shared with a multitude of people.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 59% | Activity: 61% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Collaborative Coloring:** Opportunity for businesses to create interactive coloring experiences that encourage collaboration and creativity.
- **Adult Coloring Trend:** Potential for industries to cater to the growing market of adults seeking creative and stress-relieving activities.
- **Interactive Home Decor:** Disruptive innovation opportunity for companies to combine interactive art and home decor, transforming traditional wall coverings.

### Where This Applies

- **Art Supplies:** Art supply companies can create specialized coloring tools and materials for collaborative coloring experiences.
- **Home Decor:** Home decor industry can explore innovative solutions that combine interactive art with functional wall coverings.
- **Entertainment:** Entertainment companies can design interactive coloring experiences for adults as a form of relaxation and creative expression.

## Related on Trend Hunter

- [Reverse Coloring Books](https://www.trendhunter.com/trends/reverse-coloring-book.md)
- [Interactive Creativity Home Displays](https://www.trendhunter.com/trends/doodle-interactive-wall.md)
- [Kid-Friendly Digital Coloring](https://www.trendhunter.com/trends/paletteplayart.md)
- [Colour Shift Clear Seating](https://www.trendhunter.com/trends/color-roller.md)
- [Colorful Poster-Sized Wall Planers](https://www.trendhunter.com/trends/big-wall-calendar.md)
- [Creative Coloring Platforms](https://www.trendhunter.com/trends/colorfun.md)
- [Renter-Friendly Wallpaper Collections](https://www.trendhunter.com/trends/renter-friendly-wallpaper.md)
- [AI Coloring Generators](https://www.trendhunter.com/trends/cool-coloring-pages.md)
- [Custom Coloring Creators](https://www.trendhunter.com/trends/happypagesai.md)
