# Color-In Postcards These Coloring Postcards from Omy are a Great Way to Show You Care By Mary Van Puymbroeck | Published 2017-06-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/coloring-postcards References: [betterlivingthroughdesign](http://www.betterlivingthroughdesign.com/accessories/happy-messages-postcards/) & [us.omy-maison](https://us.omy-maison.com/entire-collection/248-happy-messages.html) Remembering to send a thank you note or birthday card is a thoughtful gesture that can go a long way, but these coloring postcards take that thoughtful gesture to the next level. Created by French design studio 'Omy,' this pack of [color-in postcards](https://www.trendhunter.com/trends/tipzy) will make anyone feel a little more loved. Each pack comes with 16 'Happy Messages' coloring postcards and will have you set for every season. With messages like 'Happy New Year' and 'Je T'aime,' you can customize each greeting and make each recipient feel special. None of the designs are too labor-intensive and will keep your hands busy for a few minutes. The coloring postcards offer graphic, and punchy ways to express your greeting in a [personalized way](https://www.trendhunter.com/trends/moimoi). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 38% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy) ## Key Themes ### What's Driving This Trend - **Coloring Products:** The coloring postcards from Omy are part of a larger trend in the market for adult coloring books and products that offer a mindful and creative distraction for individuals. - **Personalized Greetings:** The customizable nature of the coloring postcards highlights a trend towards personalized greetings, providing the opportunity for businesses to offer tailored products for their customers. - **Eco-friendly Products:** Omy's use of sustainably sourced materials in their coloring postcards demonstrates a growing trend towards eco-friendly products that businesses can capitalize on by introducing environmentally sensitive materials into their offerings. ### Who This Affects Most - **Stationery:** The coloring postcards from Omy fall within the stationary industry, highlighting a trend towards personalized and creative stationary products for customers. - **Retail:** The coloring postcards from Omy illustrate a larger trend in the retail industry towards offering customizable and eco-friendly products for customers. - **Publishing:** The coloring postcards from Omy belong to the publishing industry which has seen a surge in the sales of coloring products as a result of customers seeking mindful and therapeutic activities to cope with stress. ## Related on Trend Hunter - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Custom Coloring Creators](https://www.trendhunter.com/trends/happypagesai.md) - [Greeting Card Kiosks](https://www.trendhunter.com/trends/greeting-card-kiosk.md) - [Immersive Greeting Card Pop-Ups](https://www.trendhunter.com/trends/anything-roots-post.md) - [3-D Card Kits](https://www.trendhunter.com/trends/6-popup-animal-cards-to-make.md) - [Digital Postcard Platforms](https://www.trendhunter.com/trends/digital-postcard.md) - [Personalized Video Greeting Cards](https://www.trendhunter.com/trends/video-greeting-cards.md) - [Love-Inspired Cards](https://www.trendhunter.com/trends/how-to-say-i-love-you-around-the-world.md) - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md)