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# Portable Coloring Sets
OMY's Pocket-Sized Coloring Kit Neatly Dispenses a Roll for Coloring

By Laura McQuarrie | Published 2017-05-12 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/coloring-kit
References: [us.omy-maison](https://us.omy-maison.com/entire-collection/41-magic-pockets-games-coloring-.html)

After releasing a large-format wall-sized coloring page for kids, OMY is now launching a product collection on the opposite side of the spectrum with its ultra-portable small-scale Pocket Games & Coloring kits.

These [ultra-portable coloring sets](https://www.trendhunter.com/trends/colorfun) take the form of thin, rectangular boxes that contain one roll full of riddles, games and [coloring activities for kids](https://www.trendhunter.com/trends/ooly). For easy on-demand play, the roll can be torn on the dotted line to release a single sheet at a time. Along with a roll of paper, the compact coloring kit also includes a [crayon with eight different colors](https://www.trendhunter.com/trends/woset) inside.

In its Pocket Game & Coloring series, OMY offers black and white illustrated templates that feature themes like magic, the cosmos and the city.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 85% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Ultra-portable Kits:** Companies can investigate creating other ultra-portable items to meet the need of convenience-driven consumers.
- **Interactive Educational Tools:** There is an opportunity for businesses to create more educational interactive products that can supplement school learning or be used as stand-alone educational options.
- **Personalized On-demand Play:** Businesses can investigate creating more personalized and on-demand play products that can cater to individual interests and needs.

### Where This Applies

- **Toy Industry:** The toy industry can expand the ultra-portable theme to various toys and games that will cater to children's convenience and interest.
- **Education Industry:** Integrating interactive educational tools in the education industry gives students more comprehensive ways to learn, and teachers more efficient and engaging teaching options.
- **Retail Industry:** The ultra-portable trend presents retail stores with an option to widen their service horizons and adapt to the trend of on-demand play by creating a new personalized and interactive experience for customers.

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