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# Optical Illusion Coloring Books
The 'Molecularis' Coloring Flip Book Has Six Animated Sequences

By Michael Hemsworth | Published 2018-05-17 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/coloring-flip-book
References: [thegadgetflow](https://thegadgetflow.com/portfolio/animated-coloring-flip-book/) & [kickstarter](https://www.kickstarter.com/projects/flipboku/molecularis-reinventing-the-flip-book)

The 'Molecularis' coloring flip book has been created as an interactive pastime for artistic individuals of all ages that will offer an unexpectedly amusing experience for drawers. Packed with a total of six animated sequences, the book requires artists to color in the various pages, redraw sections and much more to make the story all their own. When completed, the book will create a mesmerizing visual experience to enjoy when daydreaming or feeling bored and can also be added to, which extends the life of the product.

The 'Molecularis' coloring flip book identifies the need for more customizable art supplies as kids and adults alike seek out ways to exercise their skills without needing to create their own solutions.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 98% | Activity: 95% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### What Makes This Trend Stand Out

- **Customizable Art Supplies:** The need for more customizable art supplies as kids and adults seek out ways to exercise their skills without needing to create their own solutions.
- **Interactive Coloring Books:** The rise of interactive coloring books that offer an unexpectedly amusing experience for artists of all ages.
- **Extended Product Lifecycles:** The trend of products, such as the 'Molecularis' coloring flip book, that can be added to and extended in order to enhance the user experience.

### Sectors Adopting This

- **Art Supplies:** The art supplies industry has the opportunity to create more customizable products for artists to meet the growing demand.
- **Publishing:** The publishing industry can explore the market for interactive coloring books to cater to individuals looking for new and engaging artistic experiences.
- **Stationery:** The stationery industry can tap into the trend of extended product lifecycles by creating products that can be added to and personalized by customers.

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