# Coloring Hair Conditioners oVertone's Coloring Conditioner Makes It Easy to Alter One's Hair Color By Laura McQuarrie | Published 2019-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/coloring-conditioner References: [prnewswire](https://www.prnewswire.com/news-releases/back-to-basics-overtones-newest-shades-of-conditioner-make-changing-your-hair-color-as-effortless-as-putting-on-your-favorite-pair-of-jeans-300954399.html) & [overtone.co](http://overtone.co/) As part of its range of Basics, oVertone is introducing its Coloring Conditioner in shades like Ginger, Chocolate Brown, and Golden Brown Join Espresso Brown and Rich Black, which make changing the hue of one's hair as easy as conditioning it in the shower. According to brand co-founder Liora Dudar, "The shades in the Basics line are as practical as your go-to closet staples. You can easily incorporate them into your routine to do everything from a [big color change](https://www.trendhunter.com/trends/color-pro) to a subtle shift in tone, depending on your personal style." These color-changing conditioners nourish hair with plant-based oils and deposit pigment after about 10 to 15 minutes of letting it sit on saturated strands. Each of the new Coloring Conditioner shades is paired with a Daily Conditioner that helps to maintain the vibrancy of the color after washing. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 50% | Activity: 49% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Coloring Hair Conditioners:** oVertone's Coloring Conditioner makes it easy to alter one's hair color with nourishing plant-based oils and depositing pigments. - **Practical Color Change:** The Basics line of Coloring Conditioners allows for both big color changes and subtle tone shifts, providing versatility for personal style. - **Maintaining Vibrant Color:** Pairing the Coloring Conditioner shades with Daily Conditioners helps to maintain the vibrancy of the hair color after washing. ### Industries Being Reshaped - **Haircare:** The Coloring Conditioner trend opens up opportunities for innovative haircare products that offer color change and nourishment in one. - **Beauty:** The practicality and ease of using Coloring Conditioners create disruptive innovation opportunities in the beauty industry, providing more accessible hair color options. - **Personal Care:** The combination of nourishing plant-based oils and depositing pigments in Coloring Conditioners presents disruptive innovation opportunities in the personal care sector for customizable hair colors. ## Related on Trend Hunter - [Eco Hair Treatment Tubes](https://www.trendhunter.com/trends/hair-treatment-packaging.md) - [Nourishing Hair-Coloring Masks](https://www.trendhunter.com/trends/overtone-purple.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Coffee Color Hair Creams](https://www.trendhunter.com/trends/hair-color-cream-1.md) - [Textured Hair-Specific Color Removers](https://www.trendhunter.com/trends/color-oops.md) - [Nourishing Hair Color Removers](https://www.trendhunter.com/trends/bold-remover.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [Vibrant Anti-Fade Hair Colors](https://www.trendhunter.com/trends/clairol-bold-bright.md)