# Dark Drawing Pad Pamphlets The Observer Music Monthly Promotes Using Goth Coloring Books By Gil Cohen | Published 2013-07-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coloring-books References: [incrediblethings](http://www.incrediblethings.com/art-design/the-goth-coloring-book) & [doreymccall](http://doreymccall.co.uk/The-Observer-Goth-Colouring-Book) To promote the latest issue of The Observer Music Monthly feature about 'The Lost Tribes of Pop,' the magazine released Goth Coloring Books as an attractive [promotional campaign](https://www.trendhunter.com/trends/creative-acts-of-color) instead of more traditional flyers. The coloring activity book incorporates graphic designs set up in a [color-by-numbers style](https://www.trendhunter.com/trends/ai-coloring-book-generator) with images of punk rockers and goth kids hanging out at haunted houses and cemeteries. Created by UK designers Mark McCall and Richard Dorey, the pamphlet comes with a single chunky black crayon because when you are goth, all other colors are completely irrelevant. A creative way to capture the attention and interest of today's youthful consumers, the Goth Coloring Books have become a [sought-after collectable item](https://www.trendhunter.com/trends/glossier-passport-book) that works as excellent promotion for the magazine. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 40% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Goth Coloring Books:** Creating coloring books with goth-themed designs as a unique promotional strategy for attracting young consumers. - **Color-by-numbers Style:** Incorporating color-by-numbers style into coloring books to provide an interactive and engaging experience for consumers. - **Youthful Collectable Items:** Designing promotional items that appeal to young consumers and become sought-after collectables. ### Sectors Adopting This - **Publishing:** Using goth coloring books as a promotional tool for magazines to attract readers and increase circulation. - **Graphic Design:** Incorporating goth-themed designs into coloring books to cater to the interests of young consumers. - **Stationery and Art Supplies:** Designing unique promotional items, such as goth coloring books, that drive sales in the stationery and art supply industry. ## Related on Trend Hunter - [Reverse Coloring Books](https://www.trendhunter.com/trends/reverse-coloring-book.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Black-Colored Lip Tint Sets](https://www.trendhunter.com/trends/romnd-black-lip.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Comic Book Coloring Kits](https://www.trendhunter.com/trends/made-by-me-manga-artist-set.md) - [Gothic Smartphone Cases](https://www.trendhunter.com/trends/gothic-revival.md) - [Collectible Creative Stationery](https://www.trendhunter.com/trends/moleskine-x-blackpink.md) - [Charitable Smoothie Blends](https://www.trendhunter.com/trends/og-goth-smoothie.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md)