# Branded Empowering Campaigns Banana Republic Debuted 'Color-full' Campaign for Black History Month By Grace Mahas | Published 2020-01-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/colorfull-campaign References: [retaildive](https://www.retaildive.com/news/banana-republic-releases-color-full-campaign-for-black-history-month/571055/) & [prnewswire](https://www.prnewswire.com/news-releases/banana-republic-debuts-spring-2020-campaign-featuring-boundary-breakers-in-celebration-of-black-history-month-300992016.html) In anticipation of Black History month, [Gap Inc.'s](https://www.trendhunter.com/trends/creator-community) [Banana Republic](https://www.trendhunter.com/trends/peter-do-1) brand launched a new ad campaign called 'Color-Full' that [celebrates people, style, and community](https://www.trendhunter.com/trends/limitless-campaign) using the lens of black artists including Koto Bolofo, Melodie McDaniel and Campbell Addy. At the center of the campaign are two films embracing a message of hope and persistence, the first showcasing dancer, movement artist, and director Jon Boogz and the second profiling poet, screenwriter, spoken word artist, and TED Talk speaker Chinaka Hodge. "This campaign was such a special project for us," says Banana Republic Creative Director, Len Peltier. "We were able to collaborate with inspired creatives, whom we've worked within the past and consider friends, to authentically share our brand ethos through their personal stories and craft as artists during Black History Month." In addition to these powerful messages, the brand also debuted its Spring 2020 collection that includes new styles and colors to Banana Republic's True Hues capsule -- an inclusive line of nudes made for every skin tone. Image Credit: Banana Republic ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 75% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Fashion:** Opportunity for fashion brands to create inclusive lines of clothing that cater to a diverse range of skin tones. - **Celebrating Diversity:** Trend of brands collaborating with black artists to create campaigns that celebrate and acknowledge diversity and black history. - **Authentic Storytelling:** The use of personal stories and craft by artists to authentically share brand ethos and connect with consumers. ### Where This Applies - **Fashion and Apparel:** Industry focused on creating fashion lines that are inclusive and cater to diverse skin tones. - **Advertising and Marketing:** Industry that collaborates with artists and creatives to create campaigns that celebrate diversity and tell authentic stories. - **Film and Entertainment:** Opportunity for filmmakers and artists to showcase diverse talents and stories that celebrate and amplify underrepresented narratives. ## Related on Trend Hunter - [Black History Retail Collections](https://www.trendhunter.com/trends/target.md) - [Black Heritage-Inspired Campaigns](https://www.trendhunter.com/trends/black-joy.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Inclusion-Focused Design Partnerships](https://www.trendhunter.com/trends/barbie-3.md) - [Black Community-Focused Ads](https://www.trendhunter.com/trends/joyfullyblack.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md) - [Collaborative Archival Campaigns](https://www.trendhunter.com/trends/90s-collection.md) - [Empowering Female Apparel Initiatives](https://www.trendhunter.com/trends/empowering-female-apparel-initiatives.md)