# Absorbent Colorful Yoga Towels Halfmoon's Gripster Mat Towel Allows for Security and Comfort By Kalin Ned | Published 2022-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/colorful-yoga-towel References: [shophalfmoon](https://shophalfmoon.ca/products/gripster-mat-towel-1)  This colorful yoga towel by [Halfmoon](https://www.trendhunter.com/trends/cotton-yoga-blanket) is sure to elevate one's practice through its functional properties. The Gripster Mat Towel is specifically designed to stay in place when positioned on the mat and withstand the challenge of every pose—from your down-dog and up-dog to your warrior II and sun salutes. The fabric that Halfmoon used for the colorful yoga towel is super absorbent and [quick-drying](https://www.trendhunter.com/trends/rebecca-udall), ensuring optimal comfort for users. The grip is made out of 100% natural silicone while the towel combines 85% dacron and 15% nylon. The piece is available in a calming ink wash. As a brand, Halfmoon has made a name for itself as "Canada's premier destination for hand-crafted yoga and meditation essentials since 1989." It grounds its offerings in tradition while looking to innovate for the future. Image Credit: Halfmoon ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 49% | Activity: 15% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Functional Yoga Towels:** Opportunity for brands to create new yoga towels with functional properties to enhance users' experience - **Sustainable Yoga Accessories:** Opportunity for brands to incorporate eco-friendly fabrics and materials into their yoga accessories - **Customizable Yoga Accessories:** Opportunity for brands to offer customizable yoga accessories, such as towels with users' names or designs ### Where This Applies - **Sporting Goods:** Companies in the sporting goods industry can add functional yoga towels to their product line - **Eco-friendly Products:** Companies in the eco-friendly products industry can create and market sustainable yoga accessories - **Personalized Gifts:** Companies in the personalized gifts industry can expand their offerings to include customizable yoga accessories ## Related on Trend Hunter - [Cotton Yoga Blankets](https://www.trendhunter.com/trends/cotton-yoga-blanket.md) - [Eco-Friendly Yoga Mats](https://www.trendhunter.com/trends/the-b-mat.md) - [Moss-Colored Yoga Mats](https://www.trendhunter.com/trends/topselling-yoga-mat.md) - [Heat-Reactive Yoga Mats](https://www.trendhunter.com/trends/aurora-colorchanging-yoga-mat.md) - [Precise Alignment Yoga Mats](https://www.trendhunter.com/trends/omalas-align-pro-yoga-mat.md) - [Galaxy-Themed Vegan Yoga Mats](https://www.trendhunter.com/trends/vegan-yoga-mat.md) - [Celebratory Yoga Mat Initiatives](https://www.trendhunter.com/trends/b-mat.md) - [Premium Turkish Towels](https://www.trendhunter.com/trends/everyday-towel.md) - [Versatile Grip Weights](https://www.trendhunter.com/trends/grip-weight.md)