# Luxurious Designer Tote Bags Off-White's Colorful Tote Bags Are a New Addition to its Spring Line By Madison Mackay | Published 2018-03-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/colorful-tote-bags References: [hypebae](https://hypebae.com/2018/2/off-white-text-purse-bag-leather-light-blue-black-white) & [off---white](https://www.off---white.com/en/CA/men/products/owna040r188550531001#image-0) Viril Abloh, a Milan-based DJ and fashion designer, created two new colorful tote bags as a part of the brand's 2018 summer release. The company is famously known for making high-quality products, following the philosophy of quality over quantity. Using only the best materials, the brand creates products as if they are a piece of art, as opposed to an accessory. The new bags are made from [100% pure leather](https://www.trendhunter.com/trends/telfar-3), in a light blue option, or a black and white option. Both bags feature the word "TEXT" written in bold across the width of the bag, with [silver straps and hardware](https://www.trendhunter.com/trends/river-suede-shoulder-bag), push buckle locks at the top, and detachable shoulder straps. The two colorful tote bags by Off-White are available online now for $1,275 each. Image Credit: Off-White ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 74% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Colorful Tote Bags:** The trend of colorful tote bags presents an opportunity for brands to offer unique and vibrant designs. - **High-quality Products:** The trend of prioritizing high-quality products over quantity creates an opportunity for brands to showcase their craftsmanship and premium materials. - **Artistic Accessories:** The trend of treating accessories as pieces of art rather than just functional items allows brands to explore innovative and creative designs. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can capitalize on the trend of colorful tote bags by incorporating them into their collections and attracting customers with unique designs. - **Luxury Goods Industry:** The luxury goods industry can seize the trend of high-quality products to position themselves as providers of exclusive and premium offerings. - **Creative Design Industry:** The creative design industry can leverage the trend of artistic accessories by collaborating with fashion brands to create unique and visually stunning product designs. ## Related on Trend Hunter - [Vibrant City-Themed Handbags](https://www.trendhunter.com/trends/the-city-tote.md) - [Branded Canvas Accessories](https://www.trendhunter.com/trends/bottega-veneta-4.md) - [Tonal Contrast Tote Bags](https://www.trendhunter.com/trends/marc-jacobs-tote-bag.md) - [Lavender-Inspired Luxury Bags](https://www.trendhunter.com/trends/lavender-collection.md) - [Replicated Woven Utility Bags](https://www.trendhunter.com/trends/bottega-bags.md) - [Revitalized Handbag Designs](https://www.trendhunter.com/trends/marc-jacobs-stephen-sprouse.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md) - [Bouquet-Themed Luxury Bags](https://www.trendhunter.com/trends/flower-bouquet-bag.md) - [Collaborative Patterned Tote Bags](https://www.trendhunter.com/trends/the-tote-bag.md)