# Ecologically Sustainable Storage Units Kartell Creates Its Colorful Storage Units with Bioplastic By Kalin Ned | Published 2019-06-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/colorful-storage-unit References: [dezeen](https://www.dezeen.com/2019/06/13/kartell-componibili-bioplastic-storage-unit/) & [kartell](http://www.kartell.com/gb) [Kartell](https://www.trendhunter.com/trends/kd28) is an Italian furniture brand which recently debuted a collection of chic and colorful storage units that answer to the principles of sustainability. The product is adorned in a rich pastel colorway and boasts a cylindrical shape. The material which Kartell used to construct the designs from is bioplastic, rendering the offerings "fully sustainable." The colorful storage units are a take on the company's best-selling Componibili model. The transition to eco-conscious materials here is yet another signifier of how consumer demand for sustainable products is increasingly affecting existing objects. The bioplastic used for the new Componibili iteration is derived from agricultural waste and is developed in collaboration with Bio-on. The brand names this proprietary material CL which are the initials of Kartell's president — Claudio Luti. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Storage Solutions:** Creating storage units with bioplastic showcases the trend of companies incorporating eco-friendly materials into their products. - **Consumer Demand for Sustainability:** The adoption of eco-conscious materials in existing objects reflects the growing consumer demand for sustainable products. - **Collaboration with Biotechnology Companies:** The collaboration between Kartell and Bio-on demonstrates the trend of furniture brands partnering with biotech companies to develop innovative materials. ### Sectors Adopting This - **Furniture Design:** The use of bioplastic in storage units presents an opportunity for furniture designers to create sustainable and stylish pieces. - **Sustainable Materials:** The development of bioplastic derived from agricultural waste opens doors for industries focused on sustainable materials. - **Biotechnology:** The collaboration between Kartell and Bio-on highlights the potential for biotech companies to enter the furniture industry and contribute to sustainable innovation. ## Related on Trend Hunter - [Eco-Friendly Organized Containers](https://www.trendhunter.com/trends/tronco.md) - [Funky Colorful Storage Units](https://www.trendhunter.com/trends/colorful-storage-units.md) - [Stylish Furniture Rental Programs](https://www.trendhunter.com/trends/valiant.md) - [Sustainable Colorful Multifunctional Furniture](https://www.trendhunter.com/trends/superpop.md) - [Eco Cork Organizers](https://www.trendhunter.com/trends/cork-box.md) - [Wood-Resembling Recycled Plastic Furniture](https://www.trendhunter.com/trends/nardi.md) - [Bioplastic-Made Home Interiors](https://www.trendhunter.com/trends/white-utopia.md) - [Collapsible Plastic Shipping Solutions](https://www.trendhunter.com/trends/plastic-pallet-boxes.md) - [Waste-Based Furniture Capsules](https://www.trendhunter.com/trends/ecofriendly-furniture1.md)