# Colorful Spanish Wines Gik Uses a Pigment in Grapes’ Skin to Manipulate the Color of Wine By Ell Smith | Published 2017-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/colorful-spanish-wines References: [odditycentral](http://www.odditycentral.com/foods/spanish-wineries-are-now-making-wine-in-all-colors-of-the-rainbow.html) & [gik.blue](https://gik.blue/) Gik wine has spent two years teaming up with scientists at the [University of Basque Country](https://www.trendhunter.com/trends/proprietary-caffeine-ingredient) and food researchers at Azti Tecnecalia to create a series of colorful Spanish wines. The company embarked on expanding their wines' color profiles following the success of the company's electric blue wine, which was made through the manipulation of a naturally occurring pigment in the grapes' skin. This discovery has allowed the company to produce wines in virtually any color, from [luscious greens](https://www.trendhunter.com/trends/vinho-verde) to [vibrant oranges](https://www.trendhunter.com/trends/sparkling-orange-wine). Although the wines' have maintained the same high quality flavor profiles, sommeliers and wine enthusiasts alike have criticized the brand for removing the chicness from the alcoholic beverage, by producing a product that looks more like an energy drink than a glass of wine. Regardless, Gik's wines remain a popular and exuberant experiment that sparks the imagination and changes the drinkers perceptions. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Wines:** Creating wines in a variety of vibrant colors opens up new opportunities for customization and unique consumer experiences. - **Natural Pigment Manipulation:** Harnessing the power of naturally occurring pigments in grape skins can revolutionize the wine industry and pave the way for innovative production methods. - **Challenging Wine Aesthetics:** Pushing the boundaries of traditional wine aesthetics can disrupt industry norms and appeal to more adventurous consumers. ### Sectors Adopting This - **Wine:** The wine industry can explore new flavor and design possibilities by incorporating colorful wines into their product offerings. - **Food and Beverage:** Expanding the range of color choices for beverages can inspire new product innovations and appeal to a wider consumer base. - **Hospitality:** Hotels, restaurants, and bars can attract customers by offering unique and visually striking colorful wines, providing a memorable dining experience. ## Related on Trend Hunter - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Pink-Hued White Wines](https://www.trendhunter.com/trends/cono-sur-bicicleta.md) - [Orange Wine Campaigns](https://www.trendhunter.com/trends/skin-contact.md) - [Canned Orange Wines](https://www.trendhunter.com/trends/nomadica-1.md) - [Psychedelic Canned Wines](https://www.trendhunter.com/trends/waves-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Vibrant Cultured Food Colorings](https://www.trendhunter.com/trends/natural-food-colors.md) - [Sparkling Green Wines](https://www.trendhunter.com/trends/vinho-verde.md)