# Smoky Wine Branding The 'Absynthe and Ecstasy' Nightclub Uses Colorful Smoke as Brand Promotion By Ady Floyd | Published 2015-06-05 | Updated 2015-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/colorful-smoke References: [packageinspiration](http://www.packageinspiration.com/absynthe-ecstacy.html/) & [behance.net](https://www.behance.net/nikitagill) Absynthe and Ecstasy is a nightclub that uses colorful smoke-infused branding to promote its hallucinogenic atmosphere. The essence of the nightclub is captured in the mysterious and sultry smoke that appears in fuchsia pink and lime green across all of the nightclub's branded products. The idea emerged through the nightclub's creation of two aphrodisiac based wines. The mystery and elegance is captured in the colorful smoke of each item. The wines were created as invitations to welcome people into the nightclub. The combination of smoky auras and clean typography with enticing colors showcases the vibes of the nightclub. The dark mysterious labels conjure images in the viewer's mind of loud music, intoxicating beverages and flashing lights. Other promotional items that followed the exact same format as the two wines are lighters, flasks and notebooks. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Smoke Branding:** Using colorful smoke-infused branding to create a unique and immersive experience. - **Mysterious Label Design:** Creating dark and captivating label designs that evoke a sense of intrigue and excitement. - **Branded Promotional Items:** Expanding beyond traditional branding by incorporating promotional items like lighters, flasks, and notebooks into the overall brand experience. ### Sectors Adopting This - **Nightlife and Entertainment:** Opportunities for nightclubs and event venues to create immersive branding experiences with smoke-infused visuals. - **Wine and Beverage:** Innovations in wine branding and packaging, using elements like smoke and captivating labels to attract unconventional consumers. - **Promotional Products:** Exploring new avenues for branded promotional items, incorporating unique design elements and materials to make a lasting impression. ## Related on Trend Hunter - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Elevating Cocktail Sets](https://www.trendhunter.com/trends/spirits-with-smoke.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Glow-in-the-Dark Wine Labels](https://www.trendhunter.com/trends/19-crimes-wine.md) - [Whiskey-Themed Street Art](https://www.trendhunter.com/trends/upfest.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Naturally Blue Absinthe Spirits](https://www.trendhunter.com/trends/absinthia-absinthe-bleue.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md)