# Playfully Colorful Showroom Designs Hem's Los Angeles Store Boasts a Gigantic Painted Installation By Kalin Ned | Published 2019-02-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/colorful-showroom References: [dezeen](https://www.dezeen.com/2019/01/31/hem-los-angeles-showroom-madera-confetti-installation/) & [us.hem](https://us.hem.com/) Hem is a [Swedish furniture brand](https://www.trendhunter.com/trends/tekla-london) that recently opened its first permanent location in Los Angeles and one can see how the company utilized vibrancy to curate an attention-captivating colorful showroom. The offerings exude elegance, with their contemporary aesthetics. The opening of the location was completed through a series of collaboration. For one, Hem partnered with [Madera](https://www.trendhunter.com/trends/madera) -- an American flooring company. Secondly, the furniture brand tapped San Francisco-based artist Clark Thenhaus for a gigantic mural for the outdoor patio. This creates a design-forward colorful showroom that is worth to visit. Clark Thenhaus strategically painted a series of geometric shapes that appear scattered. With this arrangement in mind, the artist was attempting to communicate the aesthetic of paper confetti. Photo Credits: [Lauren Moore](https://www.laurenmoore.photography/), [David Salpeter](http://www.davidsalpeter.com/) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 87% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Vibrant Showroom Designs:** Creating colorful and attention-captivating showroom designs that combine contemporary aesthetics and artworks. - **Artistic Collaborations for Showrooms:** Partnering with artists and flooring companies could be a unique approach to designing showrooms that challenge traditional marketing. - **Geometric Shapes and Modern Design Aesthetics:** Incorporating artistic and modern design elements with geometric shapes into showroom installations and displays can enhance product and brand appeal. ### Who This Affects Most - **Furniture:** Furniture companies can captivate customer attention by designing showrooms in playful and creative ways using art installation collaborations and modern design elements. - **Artwork:** Artists can explore strategic partnerships with furniture companies to present their works in creative showroom spaces, creating an opportunity for unique marketing and showcasing possibilities. - **Flooring:** Flooring companies can expand their customer reach by collaborating with furniture companies to create a visually appealing showroom space that highlights their products' potential. ## Related on Trend Hunter - [Discreetly Beautiful Furniture Showrooms](https://www.trendhunter.com/trends/formla.md) - [90s-Inspired Vibrant Home Designs](https://www.trendhunter.com/trends/holboro-house.md) - [Whimsically Vibrant Exhibitions](https://www.trendhunter.com/trends/colorama.md) - [Colorful Dense Furniture Designs](https://www.trendhunter.com/trends/joy-objects-1.md) - [Intricate Blocky Furniture](https://www.trendhunter.com/trends/kwangho-lee-1.md) - [Vibrant Colorful Retail Spaces](https://www.trendhunter.com/trends/our-place-2.md) - [Vibrant Furniture Collections](https://www.trendhunter.com/trends/vibrant-furniture-collection.md) - [Vibrant Collaborative Design Showrooms](https://www.trendhunter.com/trends/senso-1.md) - [Modern Vibrantly Designed Craftman](https://www.trendhunter.com/trends/craftsman-house.md)