# Funky Colorful Packaging Designs Snask Creates a Modern Visual Identity for GET RAW By Kalin Ned | Published 2018-07-11 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/colorful-packaging-design1 References: [behance.net](https://www.behance.net/gallery/66215969/GET-RAW-Rebrand) & [snask](http://snask.com/case/get-raw/) Colorful packaging designs on the shelf are always a good strategy to capture the consumer’s attention. However, when paired up with a fresh and modern aesthetic, the effect is even stronger. Stockholm-based studio Snask curates a funky, vibrant and youthful visual identity for GET RAW – a health-focused brand that boasts [organic bars](https://www.trendhunter.com/trends/betterforyou-snack-packaging) that are suitable for vegans and individuals with gluten intolerances. Snask focuses on the [colorful packaging design](https://www.trendhunter.com/trends/vibrant-packaging-design) as a canvas that instills an uplifting attitude toward life and a value that GET RAW tries to promote by way of its product. In addition, the design firm creates a branded tote, an iPhone case and a glass water bottle during the project. Combined with an uncluttered aesthetic and an ultra-playful font, the “[junk-free snacking](https://www.trendhunter.com/trends/unique-snacks)” product is elevated to the standard of Millennials and Gen Z. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Colorful Packaging Designs:** Disruptive innovation opportunity: Explore innovative ways to use color and design in packaging to capture consumer attention and create a positive brand image. - **Fresh and Modern Aesthetic:** Disruptive innovation opportunity: Incorporate a fresh and modern aesthetic into product design and branding to appeal to younger generations who value visual appeal. - **Health-focused and Organic Products:** Disruptive innovation opportunity: Develop and promote health-focused and organic products to cater to the increasing demand for healthier options among consumers. ### Where This Applies - **Packaging Design:** Disruptive innovation opportunity: Utilize innovative techniques and materials in packaging design to create eye-catching and memorable experiences for consumers. - **Product Design:** Disruptive innovation opportunity: Integrate fresh and modern aesthetics into product design to attract younger consumers who value style and visual appeal. - **Health and Wellness:** Disruptive innovation opportunity: Develop and market health-focused and organic products to tap into the growing trend of consumers seeking healthier alternatives. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md)