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# Boldly Colorful Maternity Wards
Adam Nathaniel Furman Accents the Chelsea & Westminster Hospital

By Kalin Ned | Published 2020-01-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/colorful-maternity-ward
References: [dezeen](https://www.dezeen.com/2020/01/13/adam-nathaniel-furman-chelsea-westminster-hospital-maternity-centre/) & [adamnathanielfurman](http://adamnathanielfurman.com/)

This colorful maternity ward employs the signature whimsical aesthetic approach of London-based designer Adam Nathaniel Furman. He achieves this through the incorporation of various nuances and geometric figures on tiles. The mosaic adorns the reception and entry areas of the [Chelsea and](https://www.trendhunter.com/trends/chelsea-piera-x-ample-hills-creamery) [Westminster Hospital](https://www.trendhunter.com/trends/lakwena-maciver).

For the venture, Adam Nathaniel Furman was funded by a donation from the Reuben Foundation. He has titled his work 'Radiance,' drawing inspiration from the "theme of birth and rebirth." The playfully colorful maternity ward is part of a greater project that seeks to alleviate patient anxiety and create a comfortable environment by way of "combining digital, visual and performing arts with design." These artistic projects are commissioned on a rotating basis by the healthcare institution's official charity, CW+.

Image Credit: Gareth Gardener

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 58% | Activity: 36% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Whimsical Design:** Opportunity for design firms to incorporate playful and colorful aesthetics in healthcare spaces, creating a more uplifting environment for patients.
- **Artistic Integrations:** Chance for artists and healthcare institutions to collaborate in creating visually engaging spaces that promote healing and well-being.
- **Multi-disciplinary Approach:** Growing trend of combining various art forms, digital technologies, and design principles to enhance patient experience in healthcare settings.

### Where This Applies

- **Interior Design:** Design firms specializing in healthcare spaces can offer innovative and vibrant solutions to create visually stimulating environments for patients.
- **Healthcare:** Opportunity for hospitals and healthcare institutions to invest in artistic projects that improve patient experience and reduce anxiety.
- **Fine Arts:** Artists and performers can explore collaborations with healthcare organizations to utilize their skills in creating healing environments through visual and performing arts.

## Related on Trend Hunter

- [Ultra-Colorful Design Studios](https://www.trendhunter.com/trends/whimsical-studio.md)
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- [Monochromatic Cosmetic Clinics](https://www.trendhunter.com/trends/cosmetic-clinic.md)
- [Whimsical Family Home Renovations](https://www.trendhunter.com/trends/2lg-studio.md)
- [Maternal-Themed Sculptural Cabinets](https://www.trendhunter.com/trends/mother-and-child.md)
