# Dark Mode Logo Redesigns Google Swapped Out Its Colorful Logo to Promote Its Dark Mode Feature By Riley von Niessen | Published 2020-12-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/colorful-logo References: [designtaxi](https://designtaxi.com/news/412654/Google-Swaps-Multi-Colored-Logo-For-A-White-Hue-As-It-Goes-Into-Dark-Mode/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) In a move to promote the new Dark Mode for the company's desktop web search platform, [Google](https://www.trendhunter.com/trends/google-chrome-2) has substituted its [colorful logo](https://www.trendhunter.com/trends/reimagined-logo-desgin) for a clean all-white version, according to 9to5Google. Google's version for desktop intends to match the appearance already implemented in the Google Search mobile app's dark mode. Similar to dark modes across Google and numerous other apps, Google's desktop version converts the dark text and white background to gray text over top of a black background. As consumers continue to work from home, [dark mode alternatives](https://www.trendhunter.com/trends/darkest-campaign-yet) can help to reduce eye strain, improve device battery life, and improve visibility. At the moment, the dark mode feature for desktop Google is currently being tested is not widely released to the public. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Dark Mode Design:** The rise of dark mode design is creating opportunities for companies to rebrand their logos and visuals to match the aesthetic. - **Reducing Eye Strain:** Incorporating dark mode alternatives into digital platforms can help reduce eye strain for users, presenting opportunities for companies to develop and promote dark mode features. - **Improved Device Battery Life:** The demand for dark mode features is increasing due to its ability to improve device battery life, creating opportunities for companies to develop energy-efficient products and services. ### Where This Applies - **Graphic Design:** The graphic design industry can explore new logo redesign projects as companies look to update their visuals for dark mode design. - **Technology:** The technology industry can capitalize on the trend by developing and marketing devices and applications that offer dark mode alternatives to reduce eye strain and improve battery life. - **Web Development:** Web developers can provide services to companies who are interested in implementing dark mode features on their websites, creating a more user-friendly and visually appealing experience for visitors. ## Related on Trend Hunter - [Automatic Custom Color Schemes](https://www.trendhunter.com/trends/google-chrome-2.md) - [Show-Inspired Browser Games](https://www.trendhunter.com/trends/squid-game-1.md) - [Platform Tonal Branding Updates](https://www.trendhunter.com/trends/disney-3.md) - [Enhanced Shopping Results](https://www.trendhunter.com/trends/search-engine-1.md) - [Glow-in-the-Dark Device Skins](https://www.trendhunter.com/trends/dbrand-circuit-board.md) - [Universal Dark Modes](https://www.trendhunter.com/trends/shade-view.md) - [Digital Default Shade Upgrades](https://www.trendhunter.com/trends/default-shade-of-red.md) - [Digital Personality Tool Quizes](https://www.trendhunter.com/trends/find-your-doodle.md) - [Browser Updated Privacy Features](https://www.trendhunter.com/trends/google-search-1.md)