# Progressively Chic Photographers Seachange Studio's Custom Wordmark Builds on a Colorful Identity By Kalin Ned | Published 2018-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colorful-identity References: [behance.net](https://www.behance.net/gallery/69720233/Agnes-Lloyd-Platt) & [seachange.studio](http://seachange.studio/) In the art and fashion world, it is all about branding and by understanding this, New Zealand-based Seachange Studio has the ability to boldly and creatively update the progressively colorful identity of photographer Anges Lloyd Platt. Based in London, the client has built quite the body of work in [fashion and beauty](https://www.trendhunter.com/trends/betterstudio). Her emphasis falls on overtly expressive editorials that depict immense playfulness and "majestic qualities." To match this whimsically bold approach to photography, Seachange Studio embraces the colorful identity and adds a bespoke wordmark to "convey the quirk and personality of [Anges Lloyd Platt's] work." The logotype is elegant, with "a touch of psychedelic." In addition to the wordmark, the [graphic design firm](https://www.trendhunter.com/trends/good-enough-logos) also revamped the photographer's website, in collaboration with Graphik. The result features a new navigation system that sorts content through color. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Colorful Branding:** Disruptive innovation opportunity: Develop innovative branding strategies that embrace vibrant colors and convey a unique personality. - **Expressive Editorials:** Disruptive innovation opportunity: Explore new ways to capture and convey immense playfulness and majestic qualities in fashion and beauty photography. - **Revamped Websites:** Disruptive innovation opportunity: Redefine website design and navigation systems to provide an immersive and efficient browsing experience for creative professionals. ### Where This Applies - **Graphic Design:** Disruptive innovation opportunity: Integrate innovative approaches to graphic design to create visually appealing and impactful branding materials. - **Fashion:** Disruptive innovation opportunity: Revolutionize fashion photography by experimenting with new techniques and styles to capture expressiveness and personality. - **Web Design:** Disruptive innovation opportunity: Explore innovative website design strategies that enhance user experience and navigation for creative professionals. ## Related on Trend Hunter - [Ultra-Colorful Design Studios](https://www.trendhunter.com/trends/whimsical-studio.md) - [Modernized Corporate Identities](https://www.trendhunter.com/trends/corporate-identity.md) - [Brand Identity Studios](https://www.trendhunter.com/trends/the-media-hous.md) - [Monochromatic Cosmetic Clinics](https://www.trendhunter.com/trends/cosmetic-clinic.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Whimsical Family Home Renovations](https://www.trendhunter.com/trends/2lg-studio.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Ultra-Playful Studio Designs](https://www.trendhunter.com/trends/bright-workspace.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md)