# Contemporary Colorful Housewares VITAMIN Launches a Range of Minimalist Furniture and Lighting By Meghan Young | Published 2014-10-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/colorful-housewares References: [design-milk](http://design-milk.com/vitamin-launches-new-range-furniture-lighting-housewares/) & [vitaminliving](http://vitaminliving.com/) People who are looking to update their home in the coming months, perhaps for a refreshed living space come the new year, will benefit from taking a look at this collection of colorful housewares. Modern and minimalist but still playful and chic, the colorful housewares bring a je ne sais quois quality to the home without overpowering the existing decor. Although made for modern homes, the colorful housewares could easily be adapted into more traditional settings. After all, the [use of wood materials](https://www.trendhunter.com/trends/collective-collection) gives them a casual feel. Launched by [VITAMIN](https://www.trendhunter.com/trends/vitamin-c-shower-filter), the colorful housewares is comprised of tables, stools, lighting, hooks and mirrors. Debuted during the London Design Festival, the pieces are as functional as they are fashionable, which will appeal to urban sensibilities. After all, small spaces require creative furnishing solutions. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 83% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Minimalist Furniture:** There is an opportunity to disrupt the furniture industry by creating minimalist designs that bring a pop of color to the home. - **Colorful Housewares:** The trend of incorporating vibrant hues into household items opens up opportunities for innovation in the home decor industry. - **Creative Furnishing Solutions:** Developing innovative and functional furniture options for small spaces can be a game-changer in the urban living industry. ### Industries Being Reshaped - **Furniture:** The furniture industry has the potential to embrace minimalist designs and incorporate colorful elements to attract a younger, urban clientele. - **Home Decor:** The home decor industry can capitalize on the demand for vibrant and chic housewares by offering a wide range of colorful options. - **Urban Living:** By providing creative furnishing solutions specifically designed for small spaces, the urban living industry can tap into a growing market. ## Related on Trend Hunter - [Colorful Contemporary Tables](https://www.trendhunter.com/trends/runda-tables.md) - [Vibrantly Designed Playful Tableware](https://www.trendhunter.com/trends/hem.md) - [Colorful Dense Furniture Designs](https://www.trendhunter.com/trends/joy-objects-1.md) - [Colorfully Saturated Home Collections](https://www.trendhunter.com/trends/tesammans-collection.md) - [Ultra-Slick Functional Home Accessories](https://www.trendhunter.com/trends/functional-home-accessories.md) - [Funky Colorful Storage Units](https://www.trendhunter.com/trends/colorful-storage-units.md) - [Colorful Minimally Designed Cabinets](https://www.trendhunter.com/trends/colour-cabinet.md) - [Dynamic Vibrancy Furniture Collections](https://www.trendhunter.com/trends/porro-linea.md) - [Chic 70s-Inspired Home Collections](https://www.trendhunter.com/trends/gubi.md)