# Graffiti-Inspired Mint Packaging This Packaging Concept Features Colorful Graffiti Art By Katherine Pendrill | Published 2016-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/colorful-graffiti-art References: [behance.net](https://www.behance.net/gallery/41573069/TOPLINE-STREET-EDITION) & [rawramirez](http://rawramirez.com/portfolio/topline-street-edition/) The Argentina-based illustrator and graphic designer Raw Ramirez recently came up with an innovative packaging concept for 'Topline Original Mints: Street Edition' that uses [colorful graffiti art](https://www.trendhunter.com/trends/dish-pics) to capture the youthful side of the brand. While many [breath mint brands](https://www.trendhunter.com/trends/breathrox-breath-mints) opt for clean, white packaging that symbolizes freshness, Ramirez's packaging concept for Topline Street Edition uses abstract images and a vibrant color palette to help the product stand out on store shelves. With images ranging bird-like creatures to statuesque monsters, the designs convey the message that the brand embraces both fun and creativity. While the idea of using colorful street art as a form of packaging is nothing new, the use of graffiti for products such as [gum and mints](https://www.trendhunter.com/trends/altoids-x-bad-roman) represents a stark departure from the minimalist designs preferred by other brands. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 25% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Graffiti Packaging:** Using graffiti art and vibrant colors to package products to appeal to younger demographics. - **Street Art Packaging:** Innovative packaging which uses abstract images and vibrant colors to stand out from competitors. - **Creative Packaging:** Designs that conveys the message that brands embrace both fun and creativity. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the use of creative, graffiti-style packaging to appeal to younger demographics. - **Consumer Goods:** Consumer goods companies can utilize colorful street art packaging to stand out on store shelves. - **Packaging Design:** The packaging industry can offer creative packaging services to brands looking to differentiate themselves with unique and bold designs. ## Related on Trend Hunter - [Confectionary Graffiti Murals](https://www.trendhunter.com/trends/jolly-rancher-gummie.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Uplifting Mint Packaging](https://www.trendhunter.com/trends/tic-tac-packaging.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Paper-Made Gum Packaging](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-packaging.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md)