# Colored Cartoon Posters Pantone's Ads Show Minimal, Colorful Cartoon Characters By Laura McQuarrie | Published 2014-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/colorful-cartoon-characters References: [coloribus](http://www.coloribus.com/adsarchive/prints-outdoor/pantone-361c-19456455/) & [winnersnneslions](http://winners.canneslions.com/2014/design/entry.cfm) These [Pantone](https://www.trendhunter.com/trends/royal-talens) posters capture the essence of colorful cartoon characters with a single hue and just a few simple shapes. When a brand, person or character becomes recognizable by just a certain color, it tends to be universal, since color has the ability to go beyond language. Since Pantone is a brand that's all about harnessing the power of color, what better way to show its importance than compare it to some of the world's most [iconic characters](https://www.trendhunter.com/trends/monsters-collection)? The posters were developed for Pantone by the Y&R Shanghai agency with the aim of appealing to a younger generation of artists and designers. In the print ads, famous characters like Kermit the Frog, Garfield and Cookie Monster are represented with a unique numbered Pantone color, showing that "There can only be one." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Cartoon Characters:** Opportunity to develop innovative marketing campaigns that focus on using a single color to represent recognizable characters and brands. - **Universal Recognition:** Opportunity to create branding strategies that rely on color as a universal language to connect with diverse audiences. - **Power of Color:** Opportunity to explore the significance of color in design and communication, emphasizing its importance in brand identity and storytelling. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to leverage the concept of colorful cartoon characters in creating engaging and memorable campaigns. - **Graphic Design:** Opportunity for graphic designers to experiment with using a single color palette to create visually striking and iconic character representations. - **Branding:** Opportunity for brands to reconsider their visual identities and explore the impact of color in creating recognizable and memorable brand characters. ## Related on Trend Hunter - [Paint Brand Marker Shades](https://www.trendhunter.com/trends/royal-talens.md) - [Brightly Tonal Coffee Machines](https://www.trendhunter.com/trends/unforgettable-mediterranean-summer-campaign.md) - [Branded Color Tech Products](https://www.trendhunter.com/trends/lexon-x-pantone-collection.md) - [Colorful Emotion-Evoking Decor Series](https://www.trendhunter.com/trends/hm-home-and-pantone.md) - [Color-Inspired Spirit Packagings](https://www.trendhunter.com/trends/jagermeister-x-pantone.md) - [Mocha-Colored Sticky Notes](https://www.trendhunter.com/trends/postit-brand-x-pantone.md) - [Aluminum Packaging Color Palettes](https://www.trendhunter.com/trends/color-libraries.md) - [Color-Informed Hospitality Experiences](https://www.trendhunter.com/trends/pantone-x-mandarin-oriental.md) - [Cartoon-Themed Cereals](https://www.trendhunter.com/trends/kelpo.md)