# Colorful Cannabis Brands Cruisers Emphasizes "All Fun, No Frills" in Its Product Range By Kalin Ned | Published 2023-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/colorful-cannabis-brand1 References: [cruisersofficial](https://cruisersofficial.com/)  Cruisrs is a brand-new colorful cannabis brand, launched by the California cannabis company TPCO Holding Corp., also known as The Parent Company. Bringing together the Company's existing brands, Fun Uncle and [DELI](https://www.trendhunter.com/trends/east-st-deli-sandwich-range), Cruisers aims to offer consumers an "all-fun, no-frills" experience with a premium range of cannabis products—from flower and pre-rolls to [gummies and vapes](https://www.trendhunter.com/trends/flower-by-edie-parker-seedies). The colorful cannabis brand boasts "budget pricing for various cannabis products in all key categories," making the experience accessible to a wide range of consumers. Infused prerolls will be available in single and five-pack mini formats, while the vape products will utilize the same successful formulas and flavors that made Fun Uncle the top-selling value vape in California. The brand-new colorful cannabis brand will be available statewide in California through The Parent Company-owned retail locations. To celebrate the launch, the company will host "All Fun Fridays" in-store activations at selected locations, featuring giveaways and promotions. Image Credit: Cruisers ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 78% | Activity: 43% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Colorful Cannabis Brands:** The trend of colorful cannabis brands presents opportunities for creative and visually appealing product packaging and marketing strategies. - **All-fun, No-frills Experience:** The trend of offering an all-fun, no-frills cannabis experience highlights the importance of providing accessible and enjoyable products for consumers. - **Budget Pricing for Cannabis Products:** The trend of budget pricing for cannabis products opens up opportunities to cater to a wider range of consumers by offering affordable options without compromising quality. ### Who This Affects Most - **Cannabis:** The cannabis industry can capitalize on the trend of colorful cannabis brands by developing innovative and visually captivating product offerings. - **Packaging and Design:** The packaging and design industry can leverage the trend of all-fun, no-frills cannabis experiences to create engaging, bold, and playful brand identities for cannabis products. - **Retail and Marketing:** The retail and marketing industry can tap into the trend of budget pricing for cannabis products to attract price-conscious consumers and develop cost-effective promotional strategies. ## Related on Trend Hunter - [Affordable Cannabis Brands](https://www.trendhunter.com/trends/affordable-cannabis-brand.md) - [Cannabis Company Brand Expansions](https://www.trendhunter.com/trends/the-cannabist-company.md) - [Colorful Cannabis Rebranding Projects](https://www.trendhunter.com/trends/jaunty.md) - [Nostalgia-Branded Cannabis Products](https://www.trendhunter.com/trends/high-90s.md) - [Coastal-Inspired Cannabis Brands](https://www.trendhunter.com/trends/reef-flower.md) - [Value Cannabis Brands](https://www.trendhunter.com/trends/simply-herb.md) - [Colorful Cannabis Brand Expansions](https://www.trendhunter.com/trends/colorful-cannabis-brand.md) - [Carnival-Style Cannabis Packaging](https://www.trendhunter.com/trends/pre-packaged-flower.md) - [Cryo-Infused Cannabis Pre-Rolls](https://www.trendhunter.com/trends/cryoinfused-cannabis-prerolls.md)