# Unconventionally Colored Mascaras Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose By Laura McQuarrie | Published 2024-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colored-mascara References: [nylon](https://www.nylon.com/beauty/april-2024-best-new-beauty-products) & [addictiontokyobeauty](https://addictiontokyobeauty.com/products/the-mascara-color-nuance-wp?variant=46236562358587)  Colored mascara uniquely accentuates specific eye colors, like burgundy mascara complementing green eyes and brown mascara intensifying hazel eyes, and Addition Tokyo offers a wide range of colors that go beyond the limited number of rainbow-hued options that may be found at drugstores. Beyond inky blacks, soft browns and eye-opening blues, The Mascara Color Nuance WP is available in unconventional shades like Dark Mustard, Rusty Apricot, Pine Tree and Deep Plum. Each captivating color swipes on with a lightweight, buildable and [waterproof formula](https://www.trendhunter.com/trends/revitalash-cosmetics) that lifts, defines and elongates the appearance of lashes from root to tip. These artful colored mascaras can be worn with [matching eyeshadow and eyeliner](https://www.trendhunter.com/trends/eye-makeup-product) for a sophisticated monochromatic look, or paired with a contrasting color for dramatic impact. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 28% | Activity: 45% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Colorful Mascara Shades:** Innovative mascara shades like Dark Mustard and Deep Plum are disrupting traditional beauty conventions. - **Monochromatic Makeup Trends:** Colored mascaras are fueling the rise of monochromatic makeup looks for a modern and sophisticated aesthetic. - **Customized Eye Beauty:** The trend of unconventional mascaras offers opportunities for personalized eye makeup expressions and experimentation. ### Where This Applies - **Beauty & Cosmetics:** The beauty industry can explore new formulations and color options to capitalize on the demand for unconventional mascaras. - **Fashion & Beauty Retail:** Fashion and beauty retailers can create curated collections around colored mascaras to cater to the growing interest in unique makeup products. - **Digital Influencer Marketing:** Digital influencers can leverage the trend of colored mascaras to engage their audience with creative makeup tutorials and product showcases. ## Related on Trend Hunter - [Eye-Catching Colored Mascaras](https://www.trendhunter.com/trends/essence-lash-princess-false-lash-effect-mascara.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md) - [Consumer-Driven Mascara Products](https://www.trendhunter.com/trends/lash-princess-mascara.md) - [Berry-Hued Mascaras](https://www.trendhunter.com/trends/black-honey-mascara.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Blue Mascara Primers](https://www.trendhunter.com/trends/doubleended-volume-set.md) - [Ultramarine Pigment Mascaras](https://www.trendhunter.com/trends/lash-blast-cleantopia-ultramarine-mascara.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md)