# Unicorn-Inspired Highlighters Wet N Wild's Colored Highlighter Features a Rainbow of Colors By Laura McQuarrie | Published 2016-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colored-highlighter References: [refinery29](http://www.refinery29.com/2016/09/123855/wet-n-wild-rainbow-highlighter-review?utm_source=feed&utm_medium=rss) & [wetnwildbeauty](http://www.wetnwildbeauty.com/color-icon-rainbow-highlighter.html) Wet N Wild's newest colored highlighter is a beauty product that promises to provide a "truly unique [unicorn glow](https://www.trendhunter.com/trends/unicorn-toots)" with a pearlescent color palette that circles through all the colors of the rainbow. While the Color Icon Rainbow Highlighter looks like it contains a lot of color in its packaging, on the skin it becomes sheer when it is applied lightly and offers just a hint of rainbow colors. In the beauty world as of late, [highlighting and strobing](https://www.trendhunter.com/trends/strobe-beam-liquid-blush) have come into popularity as a way to draw attention to particular features on the face. As such, highlighters are being launched in [unique colors](https://www.trendhunter.com/trends/wild-west-chrome-collection) and some consumers are even playing with dramatic full-face highlighter makeup looks. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 85% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Colored Highlighters:** Opportunity to innovate by creating colored highlighters in unique and vibrant shades. - **Sheer Highlighters:** Disruptive potential in developing sheer highlighters that offer a subtle shimmer and can be easily layered for a more intense effect. - **Dramatic Highlighter Makeup:** Innovation opportunity in creating products and techniques for creating dramatic full-face highlighter makeup looks. ### Where This Applies - **Beauty:** Beauty industry can capitalize on the trend by launching new lines of colored and sheer highlighters. - **Cosmetics:** Cosmetics industry can explore new formulations in colored and sheer highlighters to meet consumer demand. - **Makeup Artistry:** Makeup artistry industry can embrace the trend by incorporating dramatic full-face highlighter makeup looks into their repertoire. ## Related on Trend Hunter - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md) - [Metallic Jelly Highlighters](https://www.trendhunter.com/trends/jelly-slime-all-over-highlighter.md) - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Glitter Setting Sprays](https://www.trendhunter.com/trends/glitter-setting-spray.md)