# Flesh-Colored Face Masks Shami Oshun's Nude Fashion Masks Coordinate with Foundation Shades By Laura McQuarrie | Published 2020-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/colored-face-masks References: [allure](https://www.allure.com/story/shami-oshun-nude-face-mask-coverings-fenty-beauty-foundation-shades) & [shamioshun](http://www.shamioshun.com) There are [vibrantly patterned and colored face masks](https://www.trendhunter.com/trends/hand-and-foot-masks) to suit every style and Shami Oshun's Nude Fashion Masks take inspiration from [Fenty Beauty's](https://www.trendhunter.com/trends/stunna-lip-paint-longwear-fluid-lip-color) expansive shade range. When Rihanna's beauty brand launched, it set new standards for not just the makeup industry but other categories that have failed to deliver flesh-toned products for all skin tones. Designer Shami Oshun created Nude Fashion Masks with two layers of cotton and filter pockets that are not only protective but useful for helping people identify their [perfect foundation shade](https://www.trendhunter.com/trends/boldhue-starter-kit). While it can sometimes be a challenge to determine the right undertone, Oshun coordinated her shades to existing Fenty Beauty foundation shades. Oshun is on a mission to offer the best nude face masks for all and has so far found perfect matches for 11 different shades. Image Credit: Shami Oshun ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 97% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Nude Fashion Masks:** The trend of matching face mask shades with foundation shades is disrupting the fashion accessory industry. - **Filter Pockets:** The trend of adding filter pockets to face masks is disrupting the protective gear industry. - **Undertone Matching:** The trend of coordinating mask shades with undertones is disrupting the beauty industry. ### Industries Being Reshaped - **Fashion Accessories:** Designers can expand their offerings with nude fashion masks that coordinate with skin tones. - **Protective Gear:** Companies can offer face masks with filter pockets to increase protection against airborne pathogens and irritants. - **Beauty:** Makeup companies can expand their product lines to include coordinating shades of face masks with foundation and undertones. ## Related on Trend Hunter - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [Lip Color Shade Extensions](https://www.trendhunter.com/trends/stunna-lip-paint-longwear-fluid-lip-color.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Hydrating Tinted Moisturizer](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [Affordable Nude Cosmetic Products](https://www.trendhunter.com/trends/nude-cosmetic-product.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md)