# Color-Popping Animal Ads basICColor Gets Wild With Vibrant Hue Advertisements By Shelby Lee Walsh | Published 2009-06-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/colored-animals-basiccolor References: [adsoftheworld](http://adsoftheworld.com/media/print/basiccolor_shark) & [jvm](http://www.jvm.com/) Color in your world with these vibrant [print advertisements](https://www.trendhunter.com/trends/beige-billboards) from advertising agency Jung von Matt & Elbe GmbH in Hamburg, Germany. These ads feature four different animals, representing four different colors. The Ram represents red and states: “Red is fire. It is the temperament that smolders in wild eyes,” and closes in their slogan,“Colors made powerful – with color management software from basICColor.” What a wild way to get colorful! **Implications** - As the world continues to globalize and urbanize at a rapid pace, many consumers find themselves disconnected from [nature's true beauty](https://www.trendhunter.com/trends/reconnect-with-nature). Surrounded by tall, cement, gray buildings, many feel uninspired and restless. Businesses that can infuse the daily lives of urban dwellers with [vibrant color and imagery](https://www.trendhunter.com/trends/creative-acts-of-color) will appeal to a wide audience. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 50% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Nature-inspired Vibrant Advertising:** Opportunity for businesses to create visually appealing advertisements that reconnect urban consumers with the beauty of nature. - **Color-driven Marketing:** Opportunity for businesses to utilize vibrant colors as a powerful tool in their marketing campaigns. - **Color Management Software:** Opportunity for businesses to develop and provide color management software that enhances the visual impact of advertisements. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to incorporate nature-inspired vibrant advertisements into their campaigns. - **Marketing:** Opportunity for marketers to leverage vibrant colors as a means to capture and engage audiences. - **Software Development:** Opportunity for software development companies to innovate and create color management solutions that enhance the impact of visual content. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Bold-Colored Tequila Campaigns](https://www.trendhunter.com/trends/undomesticate-campaign.md) - [Color-Inspired Spirit Packagings](https://www.trendhunter.com/trends/jagermeister-x-pantone.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [AR Hair Color Billboards](https://www.trendhunter.com/trends/acidic-color-gloss.md) - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md)